2. The Weiner Cleaner The Kibbleback The Mood Collar

3. Customer traits: Owns a Wiener dog (or a dog similar in stature) Doesn’t clean their home much Needs to like dogs What they’ll like about the product: Dogs will clean for them Makes having a dog bearable Makes one less job to do around the house

4. Customer traits: Dog Lovers People who love the outdoors (hiking, running, biking) People who own a large dog What they’ll like about the product: Allows them to not have to carry the dogs food Allows the dog to eat on the go

5. Customer traits: Animal lover People concerned about their pets feelings What they’ll like about the product: Informs owners of their pets feelings Pet can communicate with their owner Could lead to helping the animal (health)

6. Strengths Reliable, customers trust Established products Various Locations Weaknesses Creativity Customization Lower prices

7. Strengths Established market Mass production Low prices Various Locations Weaknesses Reliable Products Smaller company More creative products

8. Target Audience Employees Allow employees to test products at their own homes with their own pets to let them experience how much they enjoy the products. Also gives them experience before the NYC trade show Media Media will be used through Billboards, Podcasts, Social Media Posts, Radio Broadcasts Buyers Customers will be able to view our products through social media posts and then at the NYC Trade Show

9. Have an employee trial the products two months prior to trade show Increase awareness of products through use of interviews and social media Advertise through use of billboards in New York prior to trade show

10. Overall Desired Outcome Increase sales of products Goal: Buyers Expose buyers to product demonstrations at our tent Expose buyers to us on social media. Have them follow us Goal: Media Be able to spread the word of our new products to buyers through social media, billboards, podcasts, radio, and radio broadcasts Goal: Internal Create future buyers after demonstrations of products are over

11. Media Everyone who follows on social media will have the chance to win a toy of their choosing from our store Booth Visitors Every person who emails us will receive a coupon to our store Internal Everyone who comes to our booth will have a chance to win half off at our store for a month Current Customers All current customers will receive half off product coupons

12. The Wiener Cleaner Allows your house to get clean while your away Teaches your dog to not be lazy Makes your dog earn his keep Mood Collar Allows you always understand your dog Warns strangers of their feelings The Kibbleback No more waiting on your dog to eat Makes your dog burn calories quick

13. Employees Meetings Social Media Flyers Buyers Social Media Billboards Paid Advertising Media Interview Social Media Press conference

14. Get as many people aware of our new products as possible TacticResponsibilityBudget Email notificationSpread word through emailFree BillboardDesign$5,000 Paid AdvertisingMarketing$500

15. Trying to gain as many followers as possible Hold a press conference discussing new products New commercial showing what products can do TacticResponsibilityBudget Press conferenceAnnouncing new productsfree WebsiteSending out postsfree CommercialDesigning layout of commercial $2,000

16. Creating a happy/stress free working environment TacticResponsibilityBudget Field DayFood, Activities, Marketing $1,000 Bring dog to work dayAdvertising$50 Professional Massage DayAdvertising, Provide Masseuse $1,000

17. TacticWeek OneWeek TwoWeek ThreeWeek Four Buyer Tactic One Draft EmailEditEdit Final DraftSend Email Buyer Tactic Two Call Advertisement Company Arrange Appointment Draft of Advertisement Send Advertisement out Buyer Tactic Three Draft IdeaDiscuss ideaCreate a postSchedule Post time

18. TacticWeek OneWeek TwoWeek ThreeWeek Four EmailDraftEditSendSend in time for show Social media challenge Create challenge Post it through all social media outlets Announce winner Prize will be given to winner at the show News ReleaseResearchCreate draftEditReady for the show

19. TacticWeek OneWeek TwoWeek ThreeWeek Four Company meeting Discuss ideasTest themMake final changes Present them at conference FlyersCreate ideaCreate draftEditPost Idea News ReleaseGenerate ideaDiscuss plansEditRelease Statement

20. Expense ItemPriceTarget Audience Event$2,000Buyers Office events$2,050Employees News ReleasesFreeBuyers Paid advertising$2,000Buyers Advertisement$7,000Buyers Flyers$50Employees Total:$13,100

21. Conduct surveys on how the customers enjoyed their experience with us and our products, ask what they would like to see changed in the future By calculating our profits we will be able to see how successful we were, and also evaluating results of our surveys