1. Unit 1: Technological Inventions and Innovations
Lesson 3: Advertising and Marketing Effects on Technology
Lesson 4:The Role of Research and Development: A Problem- Solving Approach

2. Happy Tuesday!
Get one of each of the sheets of paper on the front table.
Log on
Find a product and fill out the information Lesson 3 work sheet asks for. Just fill out the product information.

3. Lesson 3 Advertising and Marketing Effects on Technology
Using your product, research to find a current advertisement for the product and current sales figures for the product.
Place your research on the class scatter plot, depicting years and sales income figures for 6 years

4. Lesson 3: Reflection
What are different factors that contribute to the design of and demand for various technologies?
Side effects of technologies may turn out to be unacceptable to some of the population and therefore lead to conflict between groups.
Technology impacts the routines of daily living, the ways people provide for their livelihood, the ways they interact with other people, and the course of history.

5. Lesson 3 Advertising and Marketing Effects on Technology
Technological innovation often results when ideas, knowledge, or skills are shared within a technology, among technologies, or across other fields.
Technological ideas are sometimes protected through the process of patenting.
Technological progress promotes the advancement of science and mathematics.

6. Lesson 3 Advertising and Marketing Effects on Technology
Developments in science or technology often stimulate innovations in mathematics by presenting new kinds of problems to be solved.
Developments in mathematics often stimulate innovations in science and technology.
Technology directly affects society, versus science, because it solves practical
problems and serves human needs.

7. Research & Development
Lesson 4: The Role of Research and Development: A Problem-Solving Approach
Who?
Research & Development
Why?
What?
How?

8. What is Research & Development?
Inventions and innovations are the results of specific, goal-oriented research.
Because the development of technologies these days is driven by the profit motive and the market, many companies have a Research and Development (R&D) department, whose responsibility is to work with innovations.

9. What is Research & Development?
Companies located in the United States that have research and development activities—both U.S.- owned businesses and U.S. affiliates of foreign parents—reported worldwide sales of $11 trillion in calendar year 2008 and worldwide R&D expenses of $330 billion
We already know that the company’s goals and current fads play a role in product design. Companies spend millions of dollars every year on research and development (R&D) to assist them in the design and marketing of their products.

10. Why Research & Development ?
Companies use R&D to increase profit margins.
Improve on a current or previous product
Completely new product
IMPROVED!

11. Who does Research & Development?
Each entity has its own process
Private Companies
Public Companies
Government
Universities
R& D Teams
Engineers
Product Designers
Researchers
Scientists
Creative and technical knowledge

12. How do companies perform R& D?
Technology/Product need is identified
market research
research on manufacturing
brainstorm
Prototype testing and development
Optimization
Product documentation developed
Manufacturing and Marketing considerations
Full-scale production
Release product