1. URBAN AMUSEMENTAAA URBAN AMUSEMENT Kyungjae Min Yoojung Oh Bumyoon Jung Honggyu Yea

2. URBAN AMUSEMENTAAA Table of Contents Introduction Needs Analysis The Urban Amusement Users Can we do this?

3. URBAN AMUSEMENTAAA Introduction

4. URBAN AMUSEMENTAAA Concept -urban amusement- Starting from Free Restaurant….. We tried to create a place where we can provide More Fun & Entertainment A Place where Customers can be Entertained & Firms can be Pleased URBAN AMUSEMENT

5. AAA Needs Analysis

6. URBAN AMUSEMENTAAA Needs Analysis - Consumers (Answered by 100 university students who are in their early 20s) People seek for entertainment and enjoyment..

7. URBAN AMUSEMENTAAA Needs Analysis - Consumers However, It costs too much for FUN! I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price. Jieun, Moon Student

8. URBAN AMUSEMENTAAA Needs Analysis -Firms- These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30, LG Electronics marketing division User Experience Promote products Feedback from customers Aggregate needs

9. URBAN AMUSEMENTAAA Needs Analysis -Firms- Samsung UX building ‘d’light’Apple Store User Experience is one of the key success factors of many companies such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers In fact….

10. URBAN AMUSEMENTAAA Our Business Model Customer’s Needs Entertainment at a low price Firm’s Needs User Experience

11. URBAN AMUSEMENTAAA The URBAN AMUSEMENT

12. AAA PART 1 URBAN AMUSEMENT is an In-door entertainment facility, Where people can enjoy, entertain at a low price, While firms can interact, communicate with customers and gain user experience

13. URBAN AMUSEMENTAAA PART 2 Where? Here Hong-ik University Area District with the fastest fashion, big entertainment and large floating population

14. URBAN AMUSEMENTAAA PART 2 5 Stories high Fancy and Attractive Exterior Exterior “Building itself as a Entertainment & Landmark”

15. URBAN AMUSEMENTAAA PART 2 Circulation Architecture Prevent separation between floors Facilitate movement within the building Interior

16. URBAN AMUSEMENTAAA PART 3 Food Virtual Games Product experience Data collection Advertisement Bowling & Billiard Beverage In our place…

17. URBAN AMUSEMENTAAA PART 3 Floor plan ← Up hill…. Entertainment Zone → Up hill…. Lounge Area Firm-rental Section Central Ad plaza

18. URBAN AMUSEMENTAAA PART 4 How do we make money? Admission Tickets Section Rentals Advertisement Plaza Market Data Also, in terms of cost minimization… We can win Sponsorships

19. URBAN AMUSEMENTAAA Users

20. URBAN AMUSEMENTAAA Users -Customers- For just \10,000… a customer will be given 1 free meal 1 free drink 1 free set of bowling + Unlimited amount of everything else And… We will be able to collect market data

21. URBAN AMUSEMENTAAA Users -Firms- By Renting Sections.. Firms can gain User Experience And… New product/ brand promotion Market Data Research Expand customer service Give out samples Trials for new product Service Experiment Not only firms can get what they want, customers can be entertained

22. URBAN AMUSEMENTAAA Can we do this?

23. URBAN AMUSEMENTAAA Profitability Analysis We all don’t like this but… Business_Analysis_UA.xlsx Net Profit of.. \317million per month \3.8billion per year NPV of... \22billion (7 business years)