1. Op.Cit Bookstore November 13, 2013 © 2013 Watermelon Mountain Web Marketing 1 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Watermelon Mountain Web Marketing info@watermelonweb.com 505-344-4230

2. 2 2  Optimizing search terms for local markets  Optimizing PPC ads for local audiences  Getting your business on search maps  Importance of mobile search results  Taking advantage of local business directories and review sites  Using local events calendars  Using specialized local social media

3. Targeted SEO

4.  Right click to View Source to see your keywords  Will get higher ranking in search engine results if you use a phrase with a location instead of separate terms  Search engines look at relevance, inbound links, social media presence  Personalized search can become troublesome for marketing  Add location to tags and file names SEO Points to Remember

5.  Include your location in all social media profiles  Include your location in keywords for title and description on images on Pinterest and Flickr

6. Localized Facebook Page

7. 7  People who look at ads are already shopping  Can save money by localizing ads (same process applies for Yahoo/Bing)  Don’t need to run ads 24/7  Use ads to drive traffic to your store and to your site

8. Targeting Play Per Click Ads 8

9. Localizing Promoted Tweets © 2013 Watermelon Mountain Web Marketing9

10. Localized LinkedIn Ads © 2013 Watermelon Mountain Web Marketing10

11.  They are FREE!  They can include offers and ad content, not  just location  They are easy for users to understand  Google ties multiple functions into maps  They are used for mobile search

12. GooglePlus www.google.com/+/business

13. Yahoo! Local http://smallbusiness.yahoo.com/local-listings/

14. Bing Local https://www.bingplaces.com/

15. Mapquest Local Business Center https://listings.mapquest.com/pl/mapquest- claims/preview.html

16.  Optimize your mobile site rather than automatically reformatting to small screen  Technical performance affects ranking  Use good SEO especially for title & page description tags  Test and support all links from digital newsletters and other social media

17. Mobile Marketing Search is Critical

18. Mobile Marketing Search

19.  Business Directory & Recommendation Sites  Local Events Calendars  Social Group Buying Sites  Location-Based Social Networks

20. Local Business Directories: Merchant Circle www.merchantcircle.com/corporate/landing/signup.html

21. Local Business Directories: Citysearch www.citysearch.com/members/start?refers=engage

22. 22 Social Review & Recommendation: Yelp https://biz.yelp.com

23. Social Review & Recommendation: TripAdvisor www.tripadvisor.com/Owners-t2 www.tripadvisor.com/BusinessListings

24. Local Events Calendars: KUNM Events Calendar www.publicbroadcasting.net/kunm/events.eventsmain?action=submitEvent

25. 25  Be very careful about pricing and number of offers  Try to negotiate for a better percentage (usually only getting 25%)

26. Social Group Buying Sites: Groupon www.grouponworks.com/get-featured

27. Daily Deal Sites http://contest.kob.com/engine/Splash.aspx?contestid=56 245&GroupMode=1242018

29. Meetups https://secure.meetup.com/register

30. Resources © 2013 Watermelon Mountain Web Marketing30 Jan Zimmerman Watermelon Mountain Web Marketing info@watermelonweb.com (505) 344-4230 watermelonweb.com/marketingresources.htm