1. Advertising Media PPT 2.02.01

2. 2 Types of Media  Newspapers  Magazines  Internet web pages

3. PPT 2.02.01 3 Types of Media  Billboards  Telephone Directories

4. PPT 2.02.01 4 Types of Media  Radio  Television

5. PPT 2.02.01 5 Types of Media  Direct Mail  Hand bills  Display windows

6. PPT 2.02.01 6 Newspapers Advantages  Can keep and refer to later Disadvantages  Print only and no sound  Newspaper subscribers is less

7. PPT 2.02.01 7 Magazines Advantages  Can keep and refer to later  Covers wider subscriber population than newspapers Disadvantages  Print only and no sound

8. PPT 2.02.01 8 Internet Web Pages Advantages  Reaches a broad audience Disadvantages  Many people do not have computers

9. PPT 2.02.01 9 Billboards Advantages  Work 24 hours a day and 7 days a week Disadvantages  Customers have to go where the billboards are

10. PPT 2.02.01 10 Telephone Directories Advantages  Help reach new people in area Disadvantages  Not very helpful to long-time residents

11. PPT 2.02.01 11 Radio Advantages  Sound and can be heard at home or in vehicles Disadvantages  Cannot refer back to information such as telephone number or location

12. PPT 2.02.01 12 Television Advantages  Large audience  Can be seen in motion and heard Disadvantages  Expensive  Must record to refer back to information such as telephone number or location

13. PPT 2.02.01 13 Direct Mail Advantages  Rather inexpensive for the number of potential customers  Can refer back to it later Disadvantages  Considered “Junk Mail” and often discarded

14. PPT 2.02.01 14 Hand Bills (Flyers) Advantages  Directed to a specific target group  Can refer back to it later Disadvantages  Requires labor to distribute  May cause bad public relations if left as trash

15. PPT 2.02.01 15 Display Windows Advantages  Remains for long period of time  Low cost Disadvantages  Customers have to go to where the window is  Require labor  Take up space in building