1. Mega Marketing on a Shoestring Budget: Smart Strategies for Busy Association Executives Association Headquarters, Inc. 15000 Commerce Parkway, Suite C, Mt. Laurel, NJ (856 439-0500 Fax (856) 439-0525 www.associationheadquarters.com

2. Getting Your Marketing Started: Set defined goals Determine your target market Define your unique selling point E.D.’s Perspective

3. Public Relations: What the heck is it? Pros and cons Ways to use it: attract new members establish your association and its members as industry experts support your lobbying efforts E.D.’s Perspective

4. Getting Started Develop your story angles Research key media contacts Draft your press release Pitch your story E.D.’s Perspective

6. Don’t Overlook Media Training! E.D.’s Perspective

7. Use Your Non-Profit Status to Your Advantage Public service announcements Media interviews Industry commentary E.D.’s Perspective

8. The Annual Meeting: The importance of re-inventing it year after year to create demand to attend Reinforce its benefits to your members through a variety of vehicles Reach outside of your membership base to prospective members Use trade publications to build attendance E.D.’s Perspective

9. Membership Recruitment Materials that Work Membership Recruitment Materials that Work Association brochure Targeted recruitment events Expanded newsletter distribution Ads in trade publications The beauty of barter E.D.’s Perspective

10. Feedback Surveys: Members, Non-members and Former Members The power of information Survey formats-the pros and cons of each: written phone web focus group Qualitative vs. quantitative How to use the feedback you get to support your marketing E.D.’s Perspective

11. Share Your Situation