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Published byLucas Long Modified over 9 years ago
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Mega Marketing on a Shoestring Budget: Smart Strategies for Busy Association Executives Association Headquarters, Inc. 15000 Commerce Parkway, Suite C, Mt. Laurel, NJ (856 439-0500 Fax (856) 439-0525 www.associationheadquarters.com
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Getting Your Marketing Started: Set defined goals Determine your target market Define your unique selling point E.D.’s Perspective
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Public Relations: What the heck is it? Pros and cons Ways to use it: attract new members establish your association and its members as industry experts support your lobbying efforts E.D.’s Perspective
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Getting Started Develop your story angles Research key media contacts Draft your press release Pitch your story E.D.’s Perspective
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Don’t Overlook Media Training! E.D.’s Perspective
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Use Your Non-Profit Status to Your Advantage Public service announcements Media interviews Industry commentary E.D.’s Perspective
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The Annual Meeting: The importance of re-inventing it year after year to create demand to attend Reinforce its benefits to your members through a variety of vehicles Reach outside of your membership base to prospective members Use trade publications to build attendance E.D.’s Perspective
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Membership Recruitment Materials that Work Membership Recruitment Materials that Work Association brochure Targeted recruitment events Expanded newsletter distribution Ads in trade publications The beauty of barter E.D.’s Perspective
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Feedback Surveys: Members, Non-members and Former Members The power of information Survey formats-the pros and cons of each: written phone web focus group Qualitative vs. quantitative How to use the feedback you get to support your marketing E.D.’s Perspective
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Share Your Situation
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