1. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update Media Day 5/9/10 Agenda 9:30 – 10:15am: Quick Marketing Update and Prepare/Brief for Presentations. 10:30am: Alert Diver 11:30am: Scuba Diving/Sport Diver (and other publications) and Working Lunch 1:00pm: ScubaRadio 2:00pm: Regional Dive News Magazines (Rick Stratton) 3:00pm: Dive Training/DCB 4:30pm: Closed Wrap-Up Session with MOT (BMOT & Dive Marketing Committee Members) 5:00pm: Finish

2. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 1. Consumer Dive Shows With BMOT/BDA Booth: Our World Underwater, Chicago 2/11 BTS, Secaucus, NJ 3/11 2. 800-866-DIVE Line Recap 277 Calls Since Nov 1st, 2010 Average 46 calls a month Total of 8 sales, Totaling $12,606.85 gross Sales Note: There is NO Costs to the BMOT for These Dive Line bookings 3. Email Programs Overview Sent 38,720 e-mailers 4 campaigns since dive line launch See samples of Campaign Mailers Average Open Rate for All Mailers: 13.4%

3. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update Split Test mailer 12/27/10 – 10.2% Open Rate A/B Split Test Mailer

4. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update Split Test mailer 2/4/11 – 15.2% Open Rate A/B/C Split Test Mailer

5. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update Split Test mailer 2/27/11 – 14.4% Open Rate A/B Split Test Mailer – Different Subject Lines

6. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update Split Test mailer 4/19/11 – 13.8% Open Rate A/B Split Test Mailer

7. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 3. Email Summary Winners are diving images, with diving subject line. Companion Air copy on the image also worked well (Feb Early Mailer):

8. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 10. Web Analytics Campaigns Resulted in 78% increase in visits, and 120% increase in page views. Average Age of web visitors: 39 When Planning to Travel: Been to the Bah Before? 68% Yes Average Group Size 3.8 Divers

9. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 4. Web Analytics Average 1,200 Unique Visitors a Month to BahamasDiving.com Online Package Booking Ability, 49 activities and 35 package offerings Top Content: #1 Island Tour #2 Search for Activities/Packages #3 Member Directory  #1 Exit Page: Member Directory  Sample Inquiry Data:

10. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 4. Web Analytics Top Sources: #1 Google Top Keywords: Bahamas Diving

11. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 11. Current Ad Programs Schedules and Online with Scuba Diving Sport Diver Dive Training Dive Center Business ScubaRadio #1 Website Referral for 2010: Scuba Diving

12. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 5. 1 st Quarter 2011 BDA Member Business Survey Results – 9 Members of 30 Responding (30%)

13. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 5. 1 st Quarter 2011 BDA Member Business Survey Results – 9 Members of 30 Responding (30%)

14. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 5. 1 st Quarter 2011 BDA Member Business Survey Results – 9 Members of 30 Responding (30%)

15. Bahamas Dive Marketing Committee & Advisory Committee 2011 Dive Marketing Update 5. 1 st Quarter 2011 BDA Member Business Survey Results – 9 Members of 30 Responding (30%) #5Warm up winter temperatures. 2010 hurt this year. #7all is excellent and WIlliam is doing a great job! Thanks! #8As always cheaper airfairs from the States.