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Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less! Presenters: Christopher Bell, Good Counsel Homes Mark Loux, Douglas Shaw & Associates.

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Presentation on theme: "Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less! Presenters: Christopher Bell, Good Counsel Homes Mark Loux, Douglas Shaw & Associates."— Presentation transcript:

1 Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less! Presenters: Christopher Bell, Good Counsel Homes Mark Loux, Douglas Shaw & Associates

2 WHAT SOCIAL MEDIA SITES ARE YOU CURRENTLY USING? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 2

3 WHAT ARE YOU STRUGGLING WITH MOST IN MAXIMIZING YOUR SOCIAL MEDIA EFFORTS? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 3

4 WHAT DO YOU HOPE TO TAKE HOME FROM THIS SESSION? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 4

5 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 5

6 MESSAGING PYRAMID Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 6

7 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 7

8 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 8

9 Strategic Overview Content: Create compelling content that people want to relate to Connection: Develop Relationships with potential supporters, volunteers, brand ambassadors Conversation: Facilitate ongoing conversation Conversion: Deliver clear and impactful calls to action and increase conversion from marketing messages Consistency: This isn’t a one time effort Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 9

10 Page 10 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013

11 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 11

12 DO YOU HAVE SOMETHING RELEVANT TO SAY? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 12

13 IT’S ONLY “JUNK” IF IT’S IRRELEVANT TO ME. Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 13

14 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 14

15 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 15

16 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 16

17 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 17

18 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 18

19 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 19

20 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 20

21 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 21

22 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 22

23 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 23

24 IMPROVING CONVERSATION  In most messaging there aren’t relevant calls to action. Meaning, there’s nothing I can do right now. This presents a problem when people are prime for the next thing and there’s no clear pathway.  Establishing the four c’s is all about conversion and turning the crank (Consistency) Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 24

25 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 25

26 Consistency Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 26

27 Improving Consistency Build Relationships Don’t Disappear Get Feedback Look for other meaningful ways to connect Don’t tell competing stories Become a great storyteller Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 27

28 Joining Listening Sharing Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 28

29 Any tools available to help us listen and communicate? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 29

30 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 30

31 Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 31

32 Truths about Social Media 1.While the actual out-of-pocket costs are low, if you want to make an impression and move opinion you have to invest time. 2.Your reward is correlated to the time you invest. 3.If you aren’t creating conversations, you’re just noise in the marketplace. 4.Social Media is mobile! Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 32

33 Truths about Social Media 5.We can easily get hung up on the tools and apps and lose focus on the message. 6.Each Social Media site has its strengths and weaknesses. Maximize the strengths! 7.You don’t need an active profile on every Social Media site. Focus. 8.We need to learn the act of selflessness if we’re going to get good. Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 33

34 Truths about Social Media 9.It’s not complicated. Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 34

35 PUTTING THEORY INTO PRACTICE A Practical Case Study Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 35

36 GOOD COUNSEL IN SOCIAL MEDIA A Practical Case Study Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 36

37 QUESTIONS? Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 37

38 Contact Us: Mark Loux Sr. Vice President Strategy & Analytics Douglas Shaw & Associates 1717 Park St., Suite 300 Naperville, IL 60563 www.DouglasShaw.com (630) 901-2291 @MARKL44 Christopher Bell Executive Director Good Counsel Homes P.O. Box 6068 Hoboken, NJ 07030 www.goodcounselhomes.org (201) 795-0637 @GoodCounselOrg Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013 Page 38

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