1. CLA: Digital Innovations ‘What Can I Do With This Content?’ Icon Title Search App Madeleine Pow International Rights Manager

2. Problems Identified Copyright is complex, difficult to understand (UK Hargreaves Report) Rise in digital publications and digital use Digital publications are licensed rather than sold Licence terms vary between publishers and publications CLA Licences permit copying opted-in digital publications and websites over and above primary licences Website terms and conditions vary, are ambiguous, difficult to even find How can website terms be communicated clearly to users? How can opt-ins be communicated clearly to licensees?

3. New digital copyright icon Industry standard Supported by trade associations Free to use Displays any site’s usage T&Cs Configurable Trademarked

4. Users can click on this logo to access user-friendly information on reuse permissions associated with the site’s content Communicates terms of use, including those available under CLA Licence terms

9. Uses covered Print multiple copies Store on company intranet Copy extracts for internal use Send extracts to third parties (limited) Use for media monitoring (web scraping)

10. It’s not about piracy 30,000 Schools 700 Further Education colleges 450 Higher Education institutions 370 Public sector organisations 4,000 Business organisations 120 Transactional licensees These organisations want to comply with copyright law – the CLA Licence helps them to do so

11. It is about education Clear terms and conditions Use Opt in to CLA licences to ensure legitimate copying is monetised Support industry-wide anti-piracy measures visit www.whatcanIdowiththiscontent.com What rightsholders can do to protect their copyright

12. CLA Title Search App

13. Problems Identified Confusion about what can and can not be copied under CLA’s licences Users required to check lists – time-consuming and laborious CLA launched its ‘title search’ web page

15. What does it do? Enables customers to scan ISBN / ISSN bar codes to check whether a publication is covered by their CLA licence OR – enter the ISBN / ISSN / title manually (as with the website title search

16. How does it work? APIData Result! Website Title Search

17. Different Result Permutations Plus different results for different licences and uses…

18. Additional Features About CLA An introduction to CLA Contact Us With direct dial and e-mail to Customer Services Social Media With direct links to CLA on Facebook, Twitter, LinkedIn and YouTube Guide How to use the APP

19. Benefits Customers A quick and easy way for customers to check whether a publication is covered by their CLA licence Rightsholders CLA is working to encourage compliance with licence terms Stakeholders CLA is utilising new technology to develop innovative solutions for customers CLA Positive PR

20. Feedback

21. Future Developments Partnership with TALIS ASPIRE Talis Aspire Digitised Content End to end digitisation management in Higher Education. Cloud based service, allows academics & librarians to create, bookmark, manage and track usage of learning resources. CLA & Talis: Via API, librarians can instantly check whether a digitisation request is covered by their CLA licence. API means CLA permissions are seamlessly integrated into the digitisation process. Around 50 universities currently use Talis Software. CLA looking into further partnerships.

22. Partnership with TALIS ASPIRE Talis Aspire Digitised Content – end to end digitisation management in Higher Education. Cloud based service – allows academics & librarians to create, bookmark, manage and track usage of learning resources. CLA & Talis: Via API, librarians can instantly check whether a digitisation request is covered by their CLA licence. API means CLA permissions are seamlessly integrated into the digitisation process. Around 50 universities currently use Talis Software. CLA looking into further partnerships. Questions? Madeleine Pow International Rights Manager madeleine.pow@cla.co.uk