1. Specialty Crop Block Grant Program –Farm Bill CFDA – 10.170

2. Thinking through the Project What difference will the proposed project make? What is the change that will occur as a result of the project? How is this project significant? How will you know if the results have been achieved? The proposal is a reflection of the analysis that you have conducted to develop your project

3. Project Purpose How does this project build off of previous SCBGP funding? Has this project been submitted to or funded by another Federal or State Grant program? If so please describe how this project supplements funding efforts and does not duplicate.

4. What Is “Potential Impact”? People or Operations Affected Beneficiaries Economic Impact

5. Example of Potential Impact This project will impact the State’s approximately 3000 farms involved in growing the specialty crops (BENEFICIARIES IMPACTED AND #’s). These crops represent approximately $1 billion in farm income and are the largest crop in the State (ECONOMIC IMPACT). In order to continue the growth this industry has experienced in recent years, this project will develop and conduct marketing efforts to increase their market share (HOW BENEFICIARIES WILL BE IMPACTED).

6. The Power of Measuring Results If you do not measure results, you cannot tell success from failure If you cannot see success, you cannot learn from it If you cannot recognize failure, you cannot correct it Measuring results is critical for the following reasons

7. Outcomes Outcomes identify the ultimate results, while your Work Plan activities identify how you intend to achieve these results. –Goal - the objective that you are seeking. –Target - the specific number, dollar amount, etc. that you are hoping to achieve. –Benchmark – the baseline number, dollar amount, etc. that you are measuring from (if known). –Performance Measure – This is the tool you will use to measure whether the goal and target are achieved. –Monitoring Plan - Include how performance toward meeting the outcomes will be monitored.

8. Formulating Outcomes Outcomes should be SMART Specific statements of what the project will accomplish Measurable or observable Achievable Realistic in recognizing the concrete results a project can actually accomplish Time-bound

9. Goals  A project goal(s) is a broad or big picture statement of what is to be accomplished  Helps guide what you do  Expressed in terms of improvement(s) in the capability or conditions of the situation or beneficiaries  Should be verifiable at the end of the project

10. These are not Outcomes Develop report (this is an output) Conduct a workshop (this is an activity) Understand how milk comes from a cow (does not state the significance) Cooperate with local organizations (too vague) The project will meet food supply need (too global) Provide food to hungry (this is an input) Increase participant achievement by 10% (if no baseline is established, this is falsely quantified) Double the planning and production of broccoli (lacks specific references to people and expected benefits to them)

11. Tips to Consider when Developing Outcomes TIPS Use words such as increased, decreased, enhanced, improved, or action verbs Determine how you will collect and analyze the data and information A common pitfall is no linkage between the goals, outcome and budget Focus on developing the logic between the GOAL, TARGET and OUTCOME

12. What is Included in the Work Plan? Specific key activities that are needed to accomplish the project Timeline Who will accomplish the work Be sure to include performance monitoring

13. Budget Personnel – Title, percent of time, amount Fringe benefits – Rate and amount Travel – destination, itemized costs Equipment – unit cost $5k Contractual – description, rate Supplies – itemize Other – itemize Indirect – 10% of total direct costs

14. Questions?