1. Problem 1.(Problem Statement – Less than 10 words) 2.Who’s problem this problem? (Be specific) 1.Age? 2.Gender? 3.Demographic? 4.Industry? 3.Who will pay you for it?

2. Competitive Analysis 1.How is it solved currently? 1. List similar products / services 1. Add key features 2.Competitor List 1.List the companies doing similar things

3. Solution – [Company/Product name] Brief Description (brief description) (Image if available) Differentiation (What makes you different?)

4. Business Model How will this product/service make money?

5. Validation / Milestones Validation 1.Who have you talked to? 2.What have they said? 3.Do you have Data to support these claim? Next Steps (What is the most important thing you need to accomplish)

6. Ask - $XXXX I need $XXX for – $XXXX Item – $XXXX Service