1. Australia

2. Angus M Robinson Chief Executive, AEEMA 11 th World Electronics Forum London “Influencing the Australian Agenda” 15 th September 2005

3. Australia’s GDP by Sector Source: Australian Bureau of Statistics

4. Australian Electronics Industry  Employment 33,000  Wages & Salaries (US$b) 1.1  Turnover (US$b) 6.2  Value Added (US$b) 1.6  Establishments 3,200  Exports (US$b) 2.0  Imports (US$b) 14.0  Total Trade (US$b) 16.0  R&D (US$b) 0.8

5. )  The Australian Electrical and Electronic Manufacturers' Association Ltd (AEEMA) is the leading industry body representing Australia's information and communication technology (ICT), electronics, and electrical manufacturing industries,  AEEMA members supply infrastructure, products and manufacturing-related services to Australian and world markets. Through its 17 industry forums, AEEMA represents some 325 technology driven organisations

6. AEEMA Mission: To enable the information and communication technology (ICT), electronics and electrical manufacturing industries to prosper by facilitating cohesive membership representation and a favourable operating environment.

7. Structure of AEEMA 7 ELECTRICAL ELECTRONICS ICT AUSTRALIA ELECTRICAL INDUSTRY FORUMS Industry Clusters -regional focus e.g. Qld) User Forums/projects – e.g. Connected Home, Telematics etc LIGHTING COUNCIL AUSTRALIA APPLIANCES FORUM HAZARDOUS AREA EQUIPMENT CAPTIAL ELECTRICAL EQUIPMENT ELECTRONIC INDUSTRY FORUMS CONSUMER ELECTRONICS SUPPLIERS AUSTRALIAN DEFENCE INFORMATION AND ELECTRONIC SYSTEMS ASSOCAITON AUSTRALIAN PHOTONICS FORUM COMMUNICATIONS TECHNICAL FORUM ASIA PACIFIC SMART CARD FORUM AUSTRALIAN IT SECURITY FORUM AUTOMATIC DATA CAPTURE AUSTRALIA DIGITAL BROADCASTING FORUM

8. Population: 20 million Size: land mass = USA National Government: Conservative State/Territory Governments: Labour Local Governments: Generally non-party political Australia: A Quick Snapshot

9. Engagement with Government Through:  AEEMA Industry Forums and Clusters  AEEMA Secretariat  AEEMA Advisory Council  AEEMA Board With:  Three Australian Govt industry development portfolios  Other Australian Govt agencies embracing trade, investment attraction, customs, environment, R&D and education, finance etc  Australian Government regulators  Various state/territory govt agencies/regulators  Ministerial offices

10.  free trade not protectionist  sound economic fundamentals  will not ‘pick winners’  focused on free market principles  jobs, jobs and jobs  short term focus  suffer from the impact of federalism Characteristics of Australian Governments

11. The Three Key Drivers of Current Government Industry Policy - 3 ‘I’s  Investment  Innovation  International Competitiveness

12. Australian Government Policy Framework Q: Why should Government intervene? A: Generally only when there is market failure

13. AEEMA Characteristics “Committed to Australia’s ICT, Electronics and Electrical manufacturing Industries”  free trader not protectionist  global rather than internal focus  agile and adapting to industry changes  opportunistic, whilst strategic  industry development operating mode  seeking industry/government co-operation  technology rather than business linked

14. How Do We Capitalise On Emerging Opportunities?  by evolving our organisational structure  by aligning our activities to market- sensitive, demand-driven drivers e.g. telematics  by developing new globally-focused services for members  by influencing government policies & attracting government funding to support our industry-led initiatives e.g. o/s missions, action agenda projects

15. AEEMA’s 5 Point Plan for Industry Development 1. Capture and engage government interest 2. ‘Drive’ industry-led and government- sponsored activities with a ‘vision’ for the industry’s future 3. Build AEEMA industry frameworks and national membership and alliances 4. Align AEEMA’s strategic objectives with Action Agendas or other key policy drivers 5. Identify and develop export market access opportunities

16. What is An Action Agenda?  The Action Agenda process assists industry and government to work together to strengthen the capacity of Australian industries to compete globally.  Action Agendas are driven by industry, with government providing a facilitation role.

17. Action Agenda Aims  To find out where the opportunities lie and to take advantage of them, and  To identify impediments to growth and to remove them

18. Electronics Industry Action Agenda- Key Facts  National, industry-led, government supported strategic approach approved by the Australian Government in 2003  Focusing on electronics, photonics, microelectronics, wireless, nanoelectronics industry development

19. Industry Development Electronics Action Agenda is focusing on  a unified industry  a shared vision  commercialisation of R&D  industry clustering  an export focus  Branding under ‘Technology Australia’

21. Action Agenda Summary The Action Agenda becomes a joint document between industry and governments with  Agreed and achievable outcomes, and  Strategic actions to achieve outcomes that industry and government can commit to within the government’s broad policy framework.

22. Influencing Government To Embrace  I nnovation along the whole supply chain, with market development as the top priority  I nvestment in Technology Integration not R&D  I ndustry Interaction (collaboration)

23. Committed to Australia’s ICT, electronics and electrical manufacturing industries www.aeema.asn.au