2. What does it take to be an award winning company? Prof Ray Wills Director and Partner Duda&Wills Adjunct Professor The University of Western Australia Chief Adviser Sustainable Energy Association of Australia

3. Build a green business Is that a business delivering green services Or is it a business wanting them? (Which is harder?) The first can be specialist within an area – energy audits, appliance installation, retrofits, plumbing, roofing, windows, macintoshes, (sorry) The second may be harder – also means building a green business reputation – a green business brand needs evidence! – one that knows the triple bottom line, one that knows sustainability is about health, and profitability and workforce training, and more …

4. Sustainability

5. Build a green business Environmental Sustainability. Social Sustainability. Organizational Sustainability.

6. Build a green business Environmental Sustainability: – improving your operations environmental footprint – reduce reuse recycle – operations, staff – direct, indirect (staff travel, staff at home) offset. Your products – life cycle analysis – energy conservation, – operations and supply chain efficiencies, – end of life – cradle to grave is cradle to cradle.

7. Build a green business Social Sustainability: – improving the community in which you work and sell your product – give back, pay forward, – support your employees, – deliver from your company, – some regions better than others.

8. Build a green business Organizational Sustainability: – achieving the right work-life balance for employees, – managing safety, – reducing employee churn, – increasing productivity, – word of mouth, – dealing with shareholder expectations.

9. Build a green business

10. Build a green business on evidence Business Advantage On A Warming Planet Jonathan Lash World Resources Institute

11. Our approach Duda&Wills uses a three-phase approach based on our extensive experience, developed knowledge and understanding of Government and business. We work with you to understand your organisation, your enterprise, your project, and your objectives. We will assemble the evidence, identify decision-makers and influencers and consider attitudes impacting on Government perceptions of your project or issue. Once we understand those facts we work with you to develop and implement evidence-based strategies that achieve your objectives and determine what is possible and practical. DIAGNOSTIC STRATEGY DEVELOPMENT IMPLEMENTATION

12. Certainty Probabilistic understanding – knowledge of outcomes and probabilities Complete understanding – full list of outcomes Basic understanding – partial list of potential outcomes Uncertainty – no knowledge of what could happen Be informed

13. Economic risk of change Sector Level Company Level Products / Technology Litigation Reputation / Brand Political / Regulatory Supply Chain Physical Risk Staff Climate Risk

14. Roger’s diffusion curve

15. Technology diffusion Will electric cars be dishwashers or VCRs? (Will there ever be any more dishwashers??)

16. Technology diffusion - manufacturers Zoepf 2011 Adaptation rates, competitive advantage …

17. Build a green business A brand isn’t a brand to you until it develops an emotional connection with you Brands are not concrete; they are the thoughts, feelings, and psychological relationships between a business and a customer. Build a brand on evidence

18. Build a green business Brand - be genuine (be transparent) - be socially savvy, - be evidence-based Don’t assume - that all people who buy green products are green - (they want a lecture when you discover they aren’t) Do assume they want to feel good, know they are getting value for money, know that it will work, they can win it sometimes, its mainstream, its not going to leave a stain (marketing basics) Don't fight battles you can’t win

19. DUDA&WILLS services Extensive understanding of Australia’s business environment and government policy and objectives. Duda&Wills offers a range of services including:  Political and policy analysis,  Strategic advice and direction on policy issues,  Stakeholder relationship management,  Stakeholder identification and engagement,  Relationship building,  Strategy development,  Messaging, communication and engagement We offer our services to many leading Australian and international companies and organisations across all industry sectors.

21. Enter now at: www.smarter-business.org Close : August 30th