2.  In today’s world, many people do not have time or do not know how to sew and are purchasing ready made products/garments  Advancements in technology have provided us with greater choice and availability.  Mass production enables manufacturers to keep prices low and textile products more accessible  Less available time means that we demand easy-to- care-for products/garments

3. To enable us to make wise decisions relating to clothing and fabrics, we have a right: To be protected against misleading advertising To be informed with all relevant details To be protected from goods that may be dangerous To voice any complaints and seek compensation The Standards Association of Australia is an independently funded body which formulates standards of safety, sizing, labelling and testing procedures for textiles.

4. Quality Control - Maintaining a degree or standard of excellence - Quality Control prevents any significant variation occurring in the quality of products of one line of manufacture

5.  With so much choice out there, Labels are necessary to provide us with information about what we are buying and appropriate care.  Manufacturers give us these details for 2 reasons: 1. It is required by law 2. So that we know how to look after our garments properly and to ensure consumer satisfaction They can tell us: -Manufacturer identification -Where it is made -The fibre content including percentages -Care instructions -Size -Special finishes applied -Categorisation with respect to fire hazard for children’s nightwear Without these care instructions, we run the risk of shrinkage, fading, melting, burning, felting and running colours.

6. Size Care Instructions Where it is made Example 1

7. Fabric Use of wording and symbols for care instructions Interesting Spelling! Example 2

8. Example 3 Brand Name Size Body Measurements Fibre content (what the fabric is) Where it is made Manufacturers batch number Care Instructions

10. International Care Codes

11. Use of this symbol is controlled by the Australian Cotton Foundation Guarantees the garment/fabric has been mechanically finished so will not shrink Standards Association of Australia Australian Wool Corporation

12.  Gwyneth Paltrow – Estee Lauder  Teri Hatcher – Clairol  Pat Rafter – Bonds  Beyonce – L’Oreal  David Beckham – Gillette  Stephanie Rice/Eamon Sullivan – Davenport  Curtis Stone (chef) – Coles supermarkets Do these marketing techniques work? Why?