1. H A L A L NEW ERA FOR FRAGRANCE CATEGORY

2. Founding members - Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Perfumes weil, to develop educational programs about the importance and pleasures of fragrances. Established in 1949 and since headquartered in New York, USA Founded in UAE on 27 th October 2008 FRAGRANCE FOUNDATION HISTORY

3. M I S S I O N Innovation. Education. Appreciation. The fragrance foundation is dedicated to serving its member companies as a resource for industry expertise, innovation and education. Passionately devoted to increasing the awareness and appreciation of fragrance in all its forms.

4. THE FRAGRANCE GLOBAL BODY USAAustraliaFrance GermanyItalyJapan Russia United Arab Emirates United Kingdom Brazil Kingdom of Saudi Arabia

5. FFA Manufacturers Brand Custodians RetailersDistributorsSuppliersMedia Supporting Organizations Government Authorities INDUSTRY CONTRIBUTORS

6. Retail Audit Consumer & Market Research Regulations & Standardization Anti- Counterfeit initiative Fragrance Awards – Oscars of Fragrances KEY INITIATIVES

7. ARAB WORLD.... YOUTH RULES !! 143 Million Youth Population in the Arab World… > 50% population below 24 years Adding more than a Million every year

8. SIZEABLE & GROWING A young & growing population means marketers are looking at a huge & increasing proportion of ‘young’ minds listening to their message and evaluating their brands. Saudi youth spends … USD 266 per month on self UAE youth spends … USD 370 per month on self

9. GROWING FASTER THAN THE WORLD AVERAGE…

10. HALAL Fragrance & Beauty

11. CHALLENGES - HALAL FRAGRANCE & BEAUTY CATEGORY What is Halal? Why Halal? If not Halal then Haram? Is it a Raw material issue? Is it a method ? Is it a usage? Understanding Clarity Deceleration

12. APPROACH – HILAL FRAGRANCE & BEAUTY CATEGORY InformativeEducative Engage Driven Collaborative Private Sector Feedback Consumer Perspective

13. HOW WE CAN SUPPORT Committee formation for Halal initiative Collective information on Raw materials Packaging and deceleration issues Retail outlook & Feedback Joint ownership of Projects Consumer awareness Initiative

14. WHERE THE FUTURE LIES