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Andy Shaw Director of Volunteer Support and Business Delivery S/SE Conference Old Thorns Manor Hotel, Liphook 11 May 2015
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Mission Statement Promoting fulfilling lifestyles by providing sport and leisure opportunities.
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Topics Financial performance 2014 – CSSC Ltd Recruitment & Retention - 2014 Expansion of Membership Recruitment Team New Strategic Plan 2016-2018
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Topics New website Highlights of 2014 2015 – Some priorities
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Financial performance – CSSC Ltd 2012 operating deficit of £545k 2013 operating deficit of £144k 2014 operating deficit of £102k Jan - Mar 2015 – ahead of budget
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Recruitment & Retention 2014 headlines Total membership end 2013 – 115,986 Total membership end 2014 – 116,181 Held total membership static for first time in 12 years (except 2010) Number of new members recruited in 2014 up on 2013
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Recruitment of New Members 2014 & 2015 20142013Difference 2013/2014 Year end13,90211,67819.0% 20152014Difference 2014/2015 January1,3071,16112.6% February1,0771,242-13.3% March1,6201,33921.0% Q1 2015 Total4,0043,74212.6% 2014 2015
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New Members and Leavers New MembersLeftNet 11,67813,972-2,294 New MembersLeftNet 13,90213,707+195 2013 2014 2015 Membership income ahead of budget.
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Recruitment & Retention Member Get Member ( started July 2011) 2014 – 3,642 2013 – 2,619 = up 39.1% on 2013 26.2% of new members recruited through MGM in 2014 Sep 2013 increased incentive from £5 to £10 97.1% retention rate of MGM recruited within 1 year
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Recruitment & Retention Linked Membership ( started July 2011) 2014 – 1,267 2013 – 1,221 = up 3.8% on 2013 25.8% of members recruited in 2014 through MGM scheme are LM Review
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Recruitment & Retention Public Sector 2014 total PS – 2,399 2013 total PS – 1,848 = up 29.8% on 2013
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Recruitment & Retention Marketing Executive – Retention Retention action plan: –Cancellation survey –My CSP –Approaching retirement campaign –Office Champions
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Expansion of Membership Recruitment Team Recruitment Executive North West – Henry Jeffers Recruitment Executive London – Suzanna Kane Telesales Executive – Charlotte Richardson
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WHO WE ARE/VALUES CONTEXT SETTING - SWOT & PESTLE MISSION Promoting fulfilling lifestyles by providing sport and leisure opportunities Strategic Plan 2016 -2018 RECRUITMENT & RETENTION STAKEHOLDER ENGAGEMENT OUR OFFER TO OUR MEMBERS INCOME GROWTH & ASSET MANAGEMENT GOVERNANCE & ACCOUNTABILITY HEAD OFFICE STAFF
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New Website Update on progress What we can expect: –Online joining, re-joining and renewals –Registering & paying for events online –My CSSC Page – the ability for members to update their personal profile page –New database providing more accurate & up to date information
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New Website –Quick & easy access to services –A clean, crisp, fresh design –Online learning for volunteers (e.g. managing events safely) –A wider selection of cinema e-tickets (OLS)
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Highlights of 2014 Membership stabilising Increasingly positive tone across CSSC Positive group financial results Appointment of Regional Diversity Champions
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Highlights of 2014 HO staff gaining qualifications in volunteer management Members relatively happy – but no room for complacency Volunteering going well – delivery and support
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2015 – Some priorities Growing membership Delivering new website Completing delivery of the current Strategic Plan Creating the new Strategic Plan 2016 – 2018 Delivering volunteer support initiatives Developing sport & physical activity in CSSC Expanding our portfolio of national member benefits
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2015 – Some priorities Achieving greater clarity around expectations Rolling out Quality Street Investing in sport, taster days and other initiatives Annual Conference CSSC Games
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Questions Any questions?
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Thank you!
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