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Published byRichard Perry Modified over 9 years ago
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How to break down the category scheme and gain the attention of young generation
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Always online Virtual life New social platforms Youth slang
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Real-time drawchat Communication with Tom Communication with Nicole Peer-locator
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Snowball effect driven by PR and social media (owned & earned) Goal: engage TG and go mass! Development Events with silent blind dating at universities support by precise targeted mobile promotion (via partners) Goal: get attention Launch Sense Intl. volunteers as an app’s beta testers Goal: optimization Pre-launch
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