2. Outline Editorial ContentSpecialized PagesDaily SectionsWeekly Sections Readership ProfilePenetrationConclusion

3.  Politics  Economics  Opinion  Reports  Interview  Sports (AAlam Al Riyadah)  Daily East  Weather  Local News Daily Sections

4.  Every Sunday - Real Estate  Every Monday - Fundamentalist Curves – Media  Every Tuesday - Travel & Tourism  Every Wednesday - Preview  Every Thursday - Touches  Every Friday - Health  Every Saturday - Taste Weekly Sections

5.  Every Sunday & Thursday - Business Agenda  Every Sunday, Monday, Tuesday, Wednesday & Thursday – Spaces  Every Monday - Education  Every Tuesday - IT  Every Friday – Rhythms & Arts  Every Friday – Cinema  Every Saturday - Science – Cars Specialized Pages

6. Penetration Read Newspapers Yesterday – Profile (KSA IPSOS 2014) Profile by Region

7. Penetration Read Newspapers Yesterday – Penetration (KSA IPSOS 2014) Total Sample Asharq Al Awsat readers are spread across all regions of KSA 11.1% 24.5% 11.5% 8.2% 6.2% 5.6% 4% 12.9% 11.9% 11.8% 4.8%

8. Penetration Read Newspapers Yesterday – Penetration (KSA IPSOS 2014) Males

9. Penetration Read Newspapers Yesterday – Penetration (KSA IPSOS 2014) Males 25Year+

10. Penetration Read Newspapers Yesterday – Penetration (KSA IPSOS 2014) Males 25,000 SR+ & 25 Years +

11. Profile Asharq Al Awsat Region Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

12. Profile Asharq Al Awsat Gender Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

13. Profile Asharq Al Awsat Age Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

14. Profile Asharq Al Awsat Family Income Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

15. Profile Asharq Al Awsat Nationality Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

16. Profile Asharq Al Awsat Education Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

17. Conclusion AAA offers the ultimate communication solutions through delivering: High Readership Customized content to suit readers needs Loyal Readership Rich environment / context

18. Thank you