1. Advertising at the speed of life™ 1 © 2010 DataXu, Inc. Privileged & Confidential

2. CHAPTER OPENER 2 © 2010 DataXu, Inc. Privileged & Confidential

3. Chart Styles © 2010 DataXu, Inc. Privileged & Confidential 3 Labels Verdana 10 points Title Verdana bold 12 points align to left side of chart Colors Use DataXu theme colors (Color Palette page) Callouts Verdana 10 points Improvement in Action Rate vs. Spend CPA Payout Campaign Growth Index Volume increases when price falls

4. Sample Diagrams © 2010 DataXu, Inc. Privileged & Confidential 4 Using a consistent color palette when creating charts or diagrams will give your presentation a cohesive look, and help to project a unified DataXu image. Specifications for creating a custom palette with RGB values are on the Color Palette page.

5. Color Palette © 2010 DataXu, Inc. Privileged & Confidential 5 Primary Brand ColorsSecondary Colors Pantone 541C R: 0 G: 70 B: 127 #00467f Pantone 193C R: 209 G: 18 B: 66 #d11242 #F07544 #AE415F #361F85 #2048A2 #808080

6. Agenda © 2010 DataXu, Inc. Privileged & Confidential 6

7. List © 2010 DataXu, Inc. Privileged & Confidential 7

8. Separated List © 2010 DataXu, Inc. Privileged & Confidential 8

9. Case Study: © 2010 DataXu, Inc. Privileged & Confidential 9 Goals: DataXu Solution: Results:

10. Bullet Text—single column © 2010 DataXu, Inc. Privileged & Confidential 10

11. Bullet Text—2 column layout © 2010 DataXu, Inc. Privileged & Confidential 11

12. Text-No Bullet—single column layout © 2010 DataXu, Inc. Privileged & Confidential 12