1. Ralph Lauren 1967-Present By: Keilani Fite

2. Who is Ralph Lauren?  Born Ralph Lifshitz  Oct.14,1939 Bronx, New York  Product Lines  A. Rivets & Co.  Never went to designer school “I believe in clothes that last, that are not dated in a season. The people who wear my clothes don’t think of them as fashion.”

3. 1967-1968  Wide Ties  Men’s wear, Polo (English classic and traditional American)

4. History & Fashion  The Hippie Movement – Braless ladies – Bell-bottom Jeans – Tie die – Headbands – Suede Mini-skirt

5. 1971-1978  Women’s Line  Eyewear (1974)  Boys wear and fragrances

6. History  Economy Approved  David Bowe & Roxy Music  Man walking on the moon  Disco became Popular

7. Fashion  High-Waisted Denims decorated with rhinestones  Halter tops  Astronaut-style outfits  3 piece suits  Jumpsuit

8. 1981-1983  Girl’s wear  Footwear  Extensive Home collection

9. History  Western economic Boom  Ronald Reagan became President  Berlin wall came down

10. Fashion  Brand names became status symbols  Women: Full jacket sober suit  Shoulder pads

11. 1990 Scarves Hosiery Sleepwear Luggage Leather Goods Jewelry

12. History  Pollution Prevention Act passed  Official end of the Cold war  World trade center bombed

13. Fashion GrungePreppy Hip Hop Style

14. Designs Fall 1981 Fall 1982

15. Designs Fall 1983

16. Present Notorious Love Rugby

17. Significant to the History of Fashion  Polo brand  All American Look & Lifestyle “He wants people to sleep in his sheets, dry themselves with his towels, splash his paint on their walls, and then curl up in his furniture.”

18. Inspirational Influences  Creative bold ideas  Worked twice has hard  40 years of business  New brands of clothing  Word of mouth

19. References  Ralph Lauren, Encyclopedia of World Biography,2005-2006 Thomas Gale,a part of the Thomas corporation.  http://www.infomat.com/whoswho/ralplauren.html http://www.infomat.com/whoswho/ralplauren.html  Ralph Lauren,unknown,Market week,sep.4,2008. Pg.3  Fortune:It’s Ralph’s world. John Brodie, Fortune, New York: sep.17,2007, vol.156. Iss.6. Pg.64  Trachtenberg, Jeffrey A. Ralph Lauren The Man Behind the Mystique. Canada: Little, Brown & Company,1988  http://www.ralphlauren.com