1. Regional Policy Eurobarometer survey about Citizens' awareness and perceptions of EU Regional policy Key findings Peter Fischer, European Commission, Directorate- General Regional and Urban Policy Prague, 22 May 2014

2. Regional Policy Levels of awareness vary greatly

3. Regional Policy Good news: if aware, citizens perceive the policy as very positive

4. Regional Policy

5. Perceived benefit in the Czech Republic

6. Regional Policy

7. Conclusion 1) Analyse the findings and use them when drafting your communication strategy, notably with regard to the appropriate media channels to use 2) Use the data as benchmarks for the evaluation of your communication activities

8. Regional Policy The entire report of the Flash Eurobarometer survey 384 and the national factsheets (in EN and national language) are available at: http://ec.europa.eu/public_opinion/archives/flash_a rch_390_375_en.htm Thank you for your attention!

9. Regional Policy Why was the impact negative?