1. © 2010 MediaMind Technologies Inc. | All rights reserved Tier2: advanced training DOM Analysis

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ DOM Inspectors ▸ MediaMind DOM Tagging structure ▸ Identifying MediaMind Tags in the DOM Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved DOM Inspectors: Internet explorer IE Developer tools

4. © 2010 MediaMind Technologies Inc. | All rights reserved DOM Inspectors: FireFox FIREBUG

5. © 2010 MediaMind Technologies Inc. | All rights reserved DOM Inspectors: Google Chrome Developer tools

6. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind DOM Tagging structure ▸ In Banner Elements (Standard, Polite, Rich elements) ▸

7. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind DOM Tagging structure ▸ Iframe busting structure on Internet Explorer browsers When expandable banners are implemented within an Iframe,the page elements are relocated above the Iframe and placed inside a table in the DOM in the following structure ▸ </iframe

8. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind DOM Tagging structure ▸ eyeDiv (Expandable panels and floating elements) The eyeDiv is a container tag that groups together all the panels and floating elements of the media mind ad, it normally is placed directly under the body ▸

9. © 2010 MediaMind Technologies Inc. | All rights reserved Identifying MediaMind Tags in the DOM ▸ Identifying MediaMind page elements. ebBanner

10. © 2010 MediaMind Technologies Inc. | All rights reserved Identifying Banner Elements

11. © 2010 MediaMind Technologies Inc. | All rights reserved Identifying Table Elements in IE (iframes only)

12. © 2010 MediaMind Technologies Inc. | All rights reserved Identifying eyeDiv and Panel elements

13. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!