1. 15-1 Using Computer Technology In Small Business Information & The Small Business Information & The Small Business Computer’s Effect On Small Business Computer’s Effect On Small Business E-Commerce & Small Business E-Commerce & Small Business Chapter 15

2. 15-2 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Basic Computer Software  Word Processing  E-Mail  Accounting  Inventory/Point-Of-Sale

3. 15-3 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Examples Of Software

4. 15-4 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Freeware Open Office Open Office Open Office Open Office Google Apps/Docs Google Apps/Docs Google Apps/Docs Google Apps/Docs MS Accounting Express MS Accounting Express MS Accounting Express MS Accounting Express Word Press Blog Word Press Blog Word Press Blog Word Press Blog Gmail Gmail Gmail

5. 15-5 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Other Tools Constant Contact Constant Contact Constant Contact Constant Contact Google Analytics Google Analytics Google Analytics Google Analytics Paypal/Google Checkout Paypal/Google Checkout PaypalGoogle Checkout PaypalGoogle Checkout Top Ten Reviews Top Ten Reviews Top Ten Reviews Top Ten Reviews MyFax.com MyFax.com MyFax.com Payroll Payroll Payroll

6. 15-6 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Management Information System Input CollectRecordProcessReportConvert Input Manual Computer

7. 15-7 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Information Uses  Plan A Course Of Action  Meet Obligations  Control Activities  Satisfy Government Regulations  Evaluate Performance

8. 15-8 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Checklist For MIS Needs Type Of Business Type Of Business Business Size Business Size Types Of Information Needed Types Of Information Needed Location(s) Location(s) Transaction Volume Transaction Volume Current System Current System Trouble Areas Trouble Areas Potential Needs Potential Needs Applications Applications Skills Available Skills Available Proposed Budget Proposed Budget Time Frame Time Frame

9. 15-9 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Computer Hardware  Desktop  Laptop  Personal Data Assistants (PDAs)  Flexible Display Unit  Cell Phone  Camera  Radio Frequency Tags Ryan McVay/Getty Images

10. 15-10 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Computer/Software  Repetitive  High Volume  Quantitative  Unstructured  Open-Ended Does Well Does Poorly

11. 15-11 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Internet “…a collection of computers and computer networks linked together to receive and distribute information around the world.” What is Web 2.0? How is it relevant to small business?

12. 15-12 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Technology & Potential Problems  Require Added Security  Guards/Emergency Power  Access Control/Hackers  Backup Files  Antiviral Programs  Antispam Filters  Anti Spyware Jason Reed/Getty Images

13. 15-13 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Other Technology Issues  Overcoming Reluctance To Use Technology  Choosing Software Software Hardware/Network Hardware/Network  Employee Training

14. 15-14 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Sources Of Information Assistance  Computer Stores/Consultants  Friends/Peers, User Groups, Bulletin Boards, Seminars & Workshops  Magazines/Books/Libraries  Promotional Material  Industry Associations  Government/SCORE/SBA Ryan McVay/Getty Images

15. 15-15 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. E-Commerce Attributes  Exchange Of Digital Info  Technology Enabled  Technology Mediated  Supportive Activities Royalty-Free/CORBIS

16. 15-16 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Categories Of E-Commerce B2BC2B B2CP2P Business Originating From… BusinessConsumers BusinessConsumers And Selling To… Consumers Business

17. 15-17 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. Internet Marketing Cycle 1. Frame Opportunity 2. Formulate Strategy 3. Design Experience 4. Craft Interface 5. Design Program 6. Leverage Information 7. Evaluate Program

18. 15-18 McGraw-Hill/Irwin© 2006 The McGraw-Hill Companies, Inc. All rights reserved. 7Cs Of Customer Interface