1. National Computer Center – 26 June 2003 Wireless Messaging for Public- Oriented Organizations Ramon G. Duremdes, Jr. President & CEO Mobile Arts Inc. www.mobile-arts.com Text Address

2. - A Constituency Wireless Messaging (CWM) Tool for non- profit organizations - A Customer Wireless Messaging (CWM) Tool for businesses Who we are Traditional Approaches Enter Texting (SMS) Some Challenges with early SMS initiatives TextAddress – How it works TextAddress – Meets the challenges Text Address W

3. Who is Mobile Arts Inc.? Philippine-based, growing Asia-Pacific activity High volume mobile messaging pedigree –Active in recreational messaging Developer, integrator, service provider –Shares risks and upsides with operators Managed by mobile communications veterans –Wireless carrier and ICT vendor experience Text Address

4. Snail Mail Telephone World Wide Web E-Mail Texting (SMS) Traditional Approaches

5. Text Address Mangyari po lamang na iparating at I-text sa aming tanggapan… We want 2 hear ur opinion! Send ur msgs 2 our ofc @ these numbers…etc.. Text us your feedback at 0918937247 5

6. Text Adddress Immediate Interactive More accessible Egalitarian

7. Text Address Cost/unpredictable cost of responses Volume/capacity of modem solutions Support/maintenance Many, hard to remember numbers A number of challenges…

8. Text Address A public-oriented organization’s potent tool for serving its constituents or customers

9. Text Address Mobile phone owner sends message System sends auto- response; acknowledgment Keyword owner sends specific reply with web browser or email

10. Text Address Anytime, anywhere replies by assigned personnel Accessible by assigned staff from any Internet-connected PC with a Web browser Accessible by assigned staff even from a mobile phone!

11. Text Address Keyword Message send to 2960 A. Sending B. Receiving an Auto-Reply C. Receiving A Reply

12. Text Address Keyword Message send to 2960. A. Sending B. Receiving an Auto-Reply C. Receiving A Reply

13. Text Address Keyword Message send to 2960. A. Sending B. Receiving an Auto-Reply C. Receiving A Reply

14. Text Address No cost for govt & other non- profits (receive and reply) High capacity platform Worry-free support/maintenance Common Wireless Number (2960) Meets the challenges…

15. Text Address A. Sending B. Receiving an Auto-Reply C. Receiving A Reply Works like an electronic self-addressed stamped envelope! P 2.50 ------------- >< --------------------- Free <----------------------- Free Cost?

16. Text Address High capacity => platform has handled 100,000+ messages per hour

17. Text Address Worry-free support & maintenance => Hosted solution => No new skills required

18. 2 – 9 – 6 - 0 C – W – M – Zero Constituency/Customer Wireless Messaging right On Target Text Address

19. www.textaddress.ph powered by Mobile Arts Inc. Text Address Constituents/customers – geographically dispersed, demographically diverse Wireless – anytime, anywhere for the public; anytime, anywhere even for government staff Messages - to express their support, reaction, suggestion; request for information,assistance, etc.

20. You may contact us Email: info@mobile-arts.com Text Address: mobilearts message Text Address send to 2960