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MAKE-UP | LAUNCH CALENDAR JAN / FEB / MAR/ APR 2012 RESULTS. KEY WORDSCUSTOMER CONCERNS Yellowish skin tone, dull complexion Lasting finish Dilated/visible pores, unevenness High SPF Crystal bright healthy complexion Lasts all day Pore-zero, smooth skin High SPF 35 /PA +++ MAQUI BLANC MIRACLE COMPACT 2012 Crystal Brightening Creation Lasts up to 12 hours Compact SPF 35 /PA +++ INTRODUCE MAQUI BLANC MIRACLE TO YOUR CUSTOMER How to introduce the texture Prepare the skin of your customer’s hand by cleaning it and applying a drop of GÉNIFIQUE Then apply MAQUI BLANC MIRACLE: using circular movements to stimulate micro-circulation and enhance the light! Finish with the gliding gesture to show off the “light reflection result” Invite your customer to discover the effect of MAQUI BLANC MIRACLE applied on her face Provide make-up service on her face quickly For the compact, apply with sponge: use the dual finish sponge. Apply from the center to the external corners and then turn over the sponge and use a gliding gesture it to blend in the foundation “Let me share with you the miracle of crystal bright skin that lasts up to12 hours, Maqui Blanc Miracle. Lancome Science invents the new generation of Aura-inside Technology, specially designed for Asian skin tones!” Catch Phrase The latest Lancôme science invents the 1 st foundation that recreates the Aura of crystal bright skin. Specially designed for Asian skin tones. Immediately, complexions lights up with perfect healthy. 2012 limited edition
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MAKE-UP | LAUNCH CALENDAR JAN / FEB / MAR/ APR 2012 LIGHT ESSENCE Maximize surface radiance New Recreate the Perfect Crystal Bright Aura from within TRANSLUCENT MICRO- MIRRORS PURPLE LIGHT ESSENCE Specially designed for Asian skin tones. Neutralize yellowness, Maximize translucent look 4-Light synergy for Crystal Bright Translucency - Neutralize yellowness, dullness - Brighten skin tone - Enhance healthy glow New generation + BLUE BIOPTIC PIGMENT Purity & Freshness PINK BIOPTIC PIGMENT Intensity & Vividness 2 PIGMENTS Reproduce the inner light of perfect skin RESULTS. KEY WORDSCUSTOMER CONCERNS Humidity-resistant. Shine-Control 12H LASTING PERFECTION Pore-Zero Smooth Torarol Wood Extract Acid Glycyrhetinic Acid Salicylic Berry Pink PigmentMineral Filler - 12h lasting - Humidity-resistant - Shine-free - Invisible pores - Polished smooth skin - Ultra refined texture SKINCARE HEALTHY COMPLEXION Whitening – Bex Skincare Complex Moisturizing Lotus - TCM GinkoMintRose - Minimize melanin production - Reduce concentration of melanin - Toning & soothing - Softening - Healthy protection CRYSTAL BRIGHT FROM WITHIN 4-Light synergy for Crystal Bright Translucency New generation, Aura-Inside Technology New PURPLE LIGHT ESSENCE BLUE BIOPTIC PIGMENT TRANSLUCENT MICRO-MIRRORS + - Maximize surface radiance - Reproduce the inner light of perfect skin - Neutralize yellowness, dullness - Brighten skin tone - Enhance healthy glow PINK BIOPTIC PIGMENT
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MAKE-UP | LAUNCH CALENDAR JAN / FEB / MAR/ APR 2012 1.Velvet Sponge Side Pink Beige color 2. Silky Fluffy Side White color NEW DUO SPONGE Upgrade material, Improved density & thickness - Smoother finish - Gentle softer touch - Ultimate comfort & pleasure 2 sides – 2 colors - Better differentiation -More user-friendly application MAQUI BLANC MIRACLE: COMPACT APPLICATION BY SPONGE 1.The porous side of the sponge helps deposit the product: glide the sponge from the center of the face towards the sides 2.The smooth side of the sponge helps blend in the product: slowly glide the sponge on the face with circular movements towards the outside 1.2. Maqui BLANC MIRACLE New Maqui BLANC MIRACLE 2012 INNER BRIGHTENING Aura Bright Technology CRYSTAL BRIGHT FROM WITHIN New generation, Aura-inside Technology LASTS UP TO 12 HOURS Shine-free Poreless Smooth UNFADING PERFECTION ALL DAY Lasts up to 12 hours Humidity-resistant. Shine-free Poreless smooth HIGHEST UV PROTECTION + HEALTHY SKIN Mineral Rich UV SPF 35/ PA +++ SKINCARE - HEALTHY COMPLEXION BEX Whitening active ingredients Lotus - Traditional Chinese Medecine Mineral Rich UV SPF 35 / PA +++ NEW
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MAKE-UP | LAUNCH CALENDAR JAN / FEB / MAR/ APR 2012 FOUNDATION GEOGRAPHY MAQUI BLANC MIRACLE SHADES LIGHTMEDIUMDARK YOUR SKIN TONE HARMONY COMPACT FLUID O-00P-01PO-03O-01O-03O-04BO-01BO-02PO-01PO-02O-02PO-04 PO- 03 O- 01 O- 03 O- 04 BO-01BO- 02 P-02PO-01O-02PO-02 COLOR HARMONY COOLWARMNEUTRAL PO-07O- 06 Complementary Produits + Génifique Youth Activator ++ Maqui Blanc Miracle fluid and/or compact 2’ AURA BRIGHT 2. FOUNDATION3. HIGHLIGHTER4. HEALTHY1. GÉNIFIQUE & SKIN CARE ROUTINE Teint Miracle Perfecting Concealer Blush Subtil Rose NEW TEINT MIRACLE BASESESSENTIALSAGEING ANTI-AGING SAGGING WRINKLES REPLENISHING NOURISHING LIFTING ABSOLUE PRECIOUS CELLS TEINT RENERGIE LIFT R.A.R.E. SPF 20 UV EXPERT LA BASE HYDRA GLOW ECLAT MIRACLE GLOWY NUDE MOIST TEINT MIRACLE Fluid Cream Compact SPF 16-15 MAQUI BLANC MIRACLE Fluid Compact HEALTHY GLOW LASTING WHITENING SPF 26-35 1. NEW UV Expert BB Base Complete 30ml, 50ml
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