1. ODONATA PUBLISHING MALAYSIA Presentation by Chia Shu Yi

2. SELF INTRODUCTION

3. Odonata Publishing, Malaysia Editorial Manager CHIA SHU YI

4. Personal Profile Name: Chia Shu Yi Sex: Female Nationality: Malaysian Graduated from: Tunku Abdul Rahman University, Malaysia Major: Bachelor of Arts (Chinese Studies)

5. Working Experience: 1. Joined PEP Publications 2. Joined Odonata Publishing Editor (2009) Assistant Editorial Manager (2010) Editorial Manager (2012)

6. ABOUT MALAYSIA

7. a multiracial, multicultural and multilingual country three main ethnic groups: Malay, Chinese, Indian total population: 28.3 million Malaysian citizens: 91.3% non-Malaysian citizens: 8.7% ABOUT MALAYSIA

8. Malays: 50.3% Chinese: 21.7% Indians: 6.5% Male: 51.6% Female: 48.4%

9. PUBLISHING INDUSTRY IN MALAYSIA

10. approximately 500 publishing firms in Malaysia majority registered with the Ministry of Education around 150 actively producing books for the open market about 25 Chinese publishers - eg: Mentor Publisher, Pelangi Publishing Group, Bukuganda Digital and Publishing, Got One Publisher, Big Tree Publication and ODONATA PUBLISHING PUBLISHING INDUSTRY IN MALAYSIA

11. ODONATA PUBLISHING

12. located at Kuala Lumpur, Malaysia

13. established in 1999, by Mr Khor Ewe Pin objective: cultivating the reading habit of young children books published: picture books, government school textbooks, comics, illustrated novels, young adult novels and adult fiction focusing on readers age between 1 to 25 ODONATA PUBLISHING

14. approximately 400 titles published since 1999 1) PRE-SCHOOL SERIES:

15. ODONATA PUBLISHING 2) YOUNG ADULT NOVEL SERIES:

16. ODONATA PUBLISHING 3) ILLUSTRATED NOVEL SERIES:

17. ODONATA PUBLISHING 4) COMIC SERIES:

18. various titles hit The International Chinese Newsweekly Malaysia Bestsellers’ Book List for more than 400 weeks since 2006 At 2009, sold the copyrights of 14 titles to publishers in China and Taiwan ODONATA PUBLISHING

19. PUBLISHING TREND IN MALAYSIA

20. majority started to move into the potentially lucrative Young Adult market a few Chinese publishers, such as Mentor Publisher and Got One Publisher, continue to produce Chinese reading materials for the adults PUBLISHING TREND IN MALAYSIA

21. FACING CHALLENGES IN THE PUBLISHING INDUSTRY

22. Among the 6.9 million of Chinese population, only 3 to 4 million read Chinese materials In 2006, Odonata published its first young adult novel, titled Seven Days, 3,000 copies were sold for its first print Today, we are able to sell a minimum of 10,000 copies for each title

23. FACING CHALLENGES IN THE PUBLISHING INDUSTRY existing book market could not expand with the limited number of readers National Book Council of Malaysia Malaysian Book Publishers Association coordinators between the government and private publishing firms

24. FACING CHALLENGES IN THE PUBLISHING INDUSTRY Odonata started to participate in various international book fairs in Beijing, Taiwan, Frankfurt and Tokyo promoting our books to the international market

25. FACING CHALLENGES IN THE PUBLISHING INDUSTRY In 2006, sold our Simplified Chinese copyright to Qingdao Publishing House, China

26. FACING CHALLENGES IN THE PUBLISHING INDUSTRY traditional publishing houses will be facing a major threat from e- book stay relevant, keep in pace with the technological advances

27. ODONATA PUBLISHING MALAYSIA Thank you