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Published byCarmel Lamb Modified over 9 years ago
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Enhancing Your Group Sales Campaign Using Social Networks
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Presented By: Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com@grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com@joeythespark
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GroupTix Shows
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Conversations & Relationships
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Traditional Tools for Group Sales Campaigns Direct Mail Personal Followup Broadcast Fax Thank You Events Email Campaigns
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Direct Mail
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Personal Followup Image credit: wireframedesign.co.uk
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Broadcast Fax
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Thank You Events
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Email Campaigns
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New social media tools for group sales campaigns
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Which should I choose?
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Connect with your customers on the most relevant social networks they use.
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Example Networks Great for connecting with music fans A social network for video game players A great site to connect with people of any interest
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Example Cases
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Facebook Create a Fan Page to promote your venue Highlight events and offers Connect with fans
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Facebook
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Twitter Promote group discounts for your events Answer questions from potential customers Respond to feedback during/after the show
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Twitter
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Video Sharing Sites Extend your brand Give customers a clear understanding of your show If interesting, videos drive traffic back to your site and encourages sharing with friends
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Video Sharing Sites
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Photo Sharing Sites
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Extends your brand Provides a place for official images from event can be housed and shared Allows for easy access by your customers to images from all events in one place
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Local Search/Review Sites Gives you a place to post information in a place your customers might visit instead of your website. Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.
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But what about a bad review? Be proactive Reach out the customer publicly Resolve the situation privately Comment on the resolution publicly
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What now? How To: Evaluate Results
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Social media campaigns aren’t only measured by ROI.
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They are measured by ROE = Return on Engagement
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ROE Questions to Ask Were people talking about my event? Anyone “Like” my Facebook updates? Did I get any “ReTweets” on Twitter? Was my video shared?
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Questions?
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/grouptix@grouptix www.grouptix.net
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Follow Us Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com@grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com@joeythespark
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Thank You! Links to this presentation will be available on Twitter.com/grouptix tomorrow.
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