1. DEEWR Solution (AJS Website) Presented by: Wan Akmal bin Wan Mustaphau3024555 Bilal Abbasiu3059944 Muhammad Fahimu3058733 Hissan Khalidu3072293

2.  Stakeholders Found  The Solution  What is Twitter?  But…why?  So What’s the Big Deal?  Integrating Twitter Into Your Recruiting Strategies  How are Companies Using Twitter to Recruit? Agenda

3.  Jobseekers  Employers  Employment Agency  DEEWR Stakeholders Found

4.  Use social media to enhance the AJS website  Focusing on Twitter  Other social media to consider: Facebook, LinkedIn & YouTube  Twitter is used:  to direct traffic flow to website  to directly recruit talented individuals The Solution

5.  140-character or less blog post, aka micro-blogging  Each entry is called a “Tweet”  Topics range from ridiculous to extremely helpful. It all depends on who you “follow”  Twitter is an open source application. Anyone and everyone can build a compatible tool What is Twitter?

6.  Self expression  Learning and knowledge sharing  Marketing and promotion  Relationship building  It’s fast, and it’s free But…why?

7.  Do jobseekers use Twitter?  Is it an appropriate platform for recruiting?  Will Twitter be around? Do they even make money?  Some stats on the next page So What’s the Big Deal?

8.  Australian Twitter users: 1, 800, 000  An estimate of 140 million active users on Twitter  57% of all companies that use social media for business use Twitter (Hubspot)Hubspot  More than half of active Twitter users follow companies, brands or products on social networks  The average Twitter user has 27 followers  Twitter users have above-average income and education Twitter Statistics

9.  Combined with the AJS website, Twitter can increase the traffic with website  Increases awareness of website  Higher chances of followers registering with JSA website  Enhance candidate search and review process Relationships

10.  Five Pillars of Twitter Recruiting Strategy  Build and promote your brand  Tweet your jobs  Proactively source talent  Develop long term relationships  Measure and communicate success  Integrate Twitter with other media and tools Integrating Twitter Into Your Recruiting Strategies

11.  Twitter background and avatar  Bio and URL  Content  Who will tweet?  What will you share?  What won’t you share? Build & Promote

12. GE “gets” it. Somewhat.

13.  Tweet your jobs  Be mindful of etiquette  The bigger your network, the more effective  Add hashtags  Remember, only 140 characters, so use a URL shortener, such as www.tinyurl.comwww.tinyurl.com  Manage the timing of your tweets using www.tweetlater.com www.tweetlater.com Holy Tweet!

15.  Listen, Observe, Learn, Collect Intelligence  Find and follow talent  Advanced search  X-ray search using Google Search  Twitter lists  Search for hashtags, especially for events LFT – Looking For Talent

17.  Participate and contribute fresh, interesting, original content: Be part of the Conversation  Answer questions  Provide clarification  Share company news, but don’t overdo it  Interesting profiles  The Almighty retweet  Retweet great content Followers = Community

18.  Measure & communicate success over time  Facebook fans, likes and shares  Twitter followers and retweets  Youtube views  RSS subscribers  Website (JSA) traffic Success?

19.  Integrate Twitter with other media and tools  JSA site  Blogs  Facebook Fan Page  LinkedIn profiles  Email signatures No Social Media Stands Alone

20. How are Companies Using Twitter to Recruit?