2. The About Weight-Management Truth Finally...

3. weight-loss. Conventional diets emphasize weight-loss. Weight-Loss vs. Fat-Loss key The key to permanent weight-management difference is understanding the difference between “weight-loss”“fat-loss.” “weight-loss” and “fat-loss.” Why All Commercial Diets FAIL

4. Fat is stored energy Your body will adapt to starvation Physiological FACTS requires oxygen Fat requires oxygen to be burned requires exercise Oxygen requires exercise You Can’t Starve Fat..!

5. genetically different People are genetically different individual lifestyles People live individual lifestyles One Size Does NOT Fit All food preferences Individual food preferences caloric intake requirements Individual caloric intake requirements Personalization is the Key to Your Success

6. The Magic Number…3,500 Reduce caloric intake -1,000 calories per day -1,000 x 7 days = -7,000 calories = -2lbs per week 7,000 calories = 2 pounds on the scale (false) The Big Myth 3,500 calories = 1 pound on the scale (false)

7. The Big Myth

8. The body is efficient at storing fat Most diets don’t include any activity - no oxygen Easier to convert muscle into energy Conventional diets starve muscle Faulty in Design.... Diets Starve Muscle… Not Fat!

9. Starvation Restricted calories = Starvation Hormonal Imbalances Restricted calories = Hormonal Imbalances Compromised Immune System Restricted calories = Compromised Immune System Agitated Nervous System Restricted calories = Agitated Nervous System It Gets Even Worse..! Commercial Diets Cause Damage

10. Age: 40 Body-Fat: 24% Height: 6’ 1” Weight: 200 lbs Meet Joe Dieter Daily Caloric Intake: 3,000 Two Big Meals per day PhysicalCharacteristics A Typical Case…

11. Calorie intake reduced to 2,000 per day Restricted Calorie Protocol Results: Weight drops to 190 in just 2 weeks Symptoms: Metabolic rate declines / sluggish A Typical Case: 2-Weeks

12. Calorie intake cut to 1,500 per day “Plateau Busters Program” Results: Weight drops to 180 Symptoms: requires sleep / sluggish / headaches Cravings: sugars and fat A Typical Case: 5-Weeks

13. Results = 170 lbs after 10 weeks What Happened..? Body-fat = 22% Lost 30 lbs Lost 2% body-fat Post Diet Stats: Program Results : Typical Case Results: 10-Weeks

14. Age: 41 It Got Worse... Weight: 203 lbs Body-fat: 32% Calorie intake: 2,000 1,000 less calories than last year! Typical Case: One Year Later

15. Old: You must conform to our program Different Philosophies... You New: Our program will conform to You Concepts of Individuality

16. Height Physical Characteristics Weight Gender Ethnicity Age Body-fat Stress Genetics You Are Unique!

17. Nutrition Exercise Supplementation Supplementation * (optional) Elements of Individuality

18. Protein Carb Fat Nutrition First! You body requires a balance of protein, carbohydrate and fat. A proper BALANCE is required in order for your body to convert these elements into FUEL.

19. - American Medical Association - Council on Scientific Affairs 1991 Exercise…

20. Aerobic exercise & Anaerobic exercise Fat requires oxygen to be burned Oxygen results from exercise Exercise…

21. Cooking / Heat Pesticides / Chemicals Modified animal feed Modern technology depletes foods through: Genetically altered foods Why Supplement

22. fat-loss Focus on fat-loss instead of weight loss your body works Discover more about how your body works expert Learn more about foods - become an expert YOUR body’s needs Design a menu for YOUR body’s needs How to Achieve Your Goals

23. fitness expert Retain a fitness expert exercise programYOU Design an exercise program around YOU 4 days Exercise at least 4 days per week YOUR progress Chart YOUR progress - every day! How to Achieve Your Goals

24. Nutritional Supplements Learn about Nutritional Supplements Food first! Take only that which you need. Food first! Consistent Be Consistent How to Achieve Your Goals

25. Take Make the healthy lifestyle commitment for a Lifetime! Action! How to Achieve Your Goals

26. Thank You!