1. IMI Project Proposal Creative Tools for the Creative Industries Simon Colton (IC) Geraint Wiggins (City) Paul Cairns (UCL) Jeremy Gow (UCL)

2. Vision Computational Creativity We’re approaching a Creative Bottleneck – Computers will have to take on some creative responsibility in certain areas Animation is a good example Particular promise for industrial graphic design – Deadlines have to be met, designs produced – Solutions have to smell of creativity – Tools for graphic design are very sophisticated

3. Project Summary Two halves – Build prototypes Which produce alternative graphic design solutions creatively – Apply the knowledge learned To industrial-strength packages such as Photoshop Designing prototypes has various elements: – Graphic design element – Human-computer interaction element – Machine learning element – Computational creativity element

4. Impact Staff are hired at design firms – For their craft abilities – But also for their creative abilities Software is bought for design firms – For it’s craft abilities – But never for its creative abilities Impact will be a radical re-thinking of the use of computers in the creative industries Impact will be an improvement in the creativity and productivity of graphic design firms

5. Workpackages WP1: Finish graphic design tool WP2: Rules of good design practice WP3: Multi-layered information gathering WP4: Learning rules of document construction WP5: Learning rules of document assessment WP6: Searching document construction spaces WP7: Application to industrial tools

6. Deliverables A prototype similar to ThreeCreate A portfolio of example design solutions Scientific papers on various topics A document on the use of computers for creative tasks in the creative industries A document on the use of computers for creative tasks in graphic design

7. Partners Simon Colton, Imperial College – Machine learning aspects Geraint Wiggins, City University – Computational creativity Paul Cairns & Jeremy Gow, University College – Human-computer interaction aspects Bob Cotton, London College of Communication – Graphics design/multi-media aspects Looking for a partner from industry…. – Made some phone calls!