1. Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

2. 09/5/2013 Typography IIntroduction to Typography What is Typography? The art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Text is designed to create a readable, coherent, and visually satisfying whole composition that works together Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.

3. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Identity

4. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Identity

5. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

6. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

7. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

8. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

9. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

10. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

11. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

12. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

13. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

14. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Publications

15. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

16. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

17. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

18. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

19. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

20. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

21. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

22. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

23. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

24. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

25. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

26. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

27. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Posters

28. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

29. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

30. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

31. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

32. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

33. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

34. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

35. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Packaging

36. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

37. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

38. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

39. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

40. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

41. 09/5/2013 Typography IIntroduction to Typography Examples of Typography: Websites

42. History of Typography Hieroglyphics Cunieform Illuminated manuscripts (5 th to 15 th centuries) Manual illustration (1800s) 09/5/2013 Typography IIntroduction to Typography

43. History of Typography Johannes Gutenberg invented the printing press in ~1430s. It was the first mass-manufacturing assembly line. It made publication much more affordable and faster than manually copying texts. Gutenberg’s press ushered in the era of mass communication. First book ever printed: Gutenberg Bible. 09/5/2013 Typography IIntroduction to Typography

44. Current State of Typography 09/5/2013 Typography IIntroduction to Typography

45. The Ubiquitous Grid In graphic design, a grid is a structure made up of a series of intersecting straight guide lines used to structure content. The grid serves as a framework on which a designer can organize graphic elements (images, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape. 09/5/2013 Typography IIntroduction to Typography