1. 1 MONTHLY REPORT March, 2010 March, 2010 Planning Division Sam Lung 2 Apr. 2010

2. 2 Market News AIA will be integrated with Prudential in 2010 Company Market share- NB Market share- TP Agent # Prudential31.4%39.9%30,328 AIA9.8%6.7%11,953 Total41.2%46.6%42,281 Company Information (2009 Q3)  After integrated, the market share of Prudential will be over 40% and policy number will increase to 1.67M

3. 3 Market News Baoviet cooperate with HSBC in providing Travel Insurance products Online Coverage:  Medical  Personal accident  Emergency medical repatriation  Inconvenient services Coverage:  Medical  Personal accident  Emergency medical repatriation  Inconvenient services Channel  HSBC website

4. 4 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

5. 5 New product launch Cathay short-term Endowment (A03) Cathay Medical Rider (R04) Cathay Term Rider (R05)

6. 6 New product launch-A03 Insurance term5 years Paying Period2 years Insurance Interest rate8.5% LA age0~ 65 years old SA limitation Min: 10M Max: 800M (age≤14), 2.5B (age≥15) Premium LimitMin: 300,000 VND each payment Benefits 1.Death benefit: 100%SA 2.Accidental benefit: 200%SA 3.Maturity benefit: 100%SA

7. 7 New product launch -R04 and R05 R04: Hospitalization:  1~30 Days ： 100%SA  31~120 Days ： 150%SA Home Health care ：  1~120Days ： 50%SA ICU  1~30Days ： 100%SA BICU  1~30Days ： 100%SA In-patient surgical: 5xSA R04: Hospitalization:  1~30 Days ： 100%SA  31~120 Days ： 150%SA Home Health care ：  1~120Days ： 50%SA ICU  1~30Days ： 100%SA BICU  1~30Days ： 100%SA In-patient surgical: 5xSA R05: Death Benefit:  100%SA+unearned premium TPD Benefit:  100%SA+unearned premium R05: Death Benefit:  100%SA+unearned premium TPD Benefit:  100%SA+unearned premium

8. 8 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

9. 9 New product Promotion-A03 Promotion Period: 4 wkm Mode: Original Performance FYP rate × 2 OriginalPromotion Period PFYP rate10%20%

10. 10 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

11. 11 2010 Q2 Promotion Campaign- Exciting Summer With Cathay  Campaign Period: 25/3 ~ 16/6 (4~6wkm) Cathay Whole Life with Cash Benefit (C05) FP ≥ 3.5M Cathay Whole Life with Return of Premium (C06) Cathay Premium Endowment (C07) FP ≥ 5.0M  How to participate?

12. 12 Drawing Prize PrizePriceAmount 1 st Gold soccer ball 30,0001 2 nd Adidas backpacks 1,00010 3 rd Adidas soccer ball 40020 Unit: thousand VND 1 st prize2 nd prize 3 rd prize

13. 13 Happy Gift-World Cup Calendar 6

14. 14 Marketing Tool - DM 88 Agent information Customer information

15. 15 Q2 Focus Product Saving Retirement A03 C07 C05 C06 Short-term Target  Return money soon Long-term Target  Counter Inflation Cash coupon  every 3 year Coverage Rider Attach elastically Cheap premium Attach elastically Cheap premium Death coverage+ Maturity benefit

16. 16 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

17. 17 Customer Analysis Know Your Customer

18. 18 Customer Profile How many customers do we have? Policy owner Insured Total 11,217 12,873 16,759

19. 19 Gender-Age Analysis Main Customer Young Female

20. 20 Purchase Behavior Analysis Product-age Annualized Premium Young Adult  Education After 40  Endowment Young Adult  Education After 40  Endowment Age increase  Premium increase Age increase  Premium increase Re-sale to young group with their life cycle

21. 21 City analysis Similar distribution  Young group are most Similar distribution  Young group are most Female> Male Except Can Tho Female> Male Except Can Tho Age Gender

22. 22 Product analysis HCM&HN  Endowment DN  Endowment & Education CT  Whole Life HCM&HN  Endowment DN  Endowment & Education CT  Whole Life HCM highest HN relatively lower HCM highest HN relatively lower Product Annualized Premium

23. 23 Marketing Strategy Main Customer Main Customer Young female Group Product Design Women Insurance Sale  Strengthen different product education by city  Re-sale to potential young people  Strengthen different product education by city  Re-sale to potential young people Marketing  Corporate image and declaration  Young and Soft  External actives  Attract young group  Corporate image and declaration  Young and Soft  External actives  Attract young group

24. 24 Planning Project Next Month  New Product  Dong Nai opening  Review Agent System

25. 25 Thank you!! Planning Division Sam Lung