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Presented by: Sweet Sweat Inc.. Our Product History of the Issue "British researchers have found traces of chemicals called parabens in tissue taken.

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Presentation on theme: "Presented by: Sweet Sweat Inc.. Our Product History of the Issue "British researchers have found traces of chemicals called parabens in tissue taken."— Presentation transcript:

1 Presented by: Sweet Sweat Inc.

2 Our Product

3

4 History of the Issue "British researchers have found traces of chemicals called parabens in tissue taken from women with breast cancer. “ -BBC

5 Target Market

6 Key Success Factors Brand Customer Loyalty Marketing

7 Brand “From Sweat to Sweet” Flirty Fun Natural Caring

8 Marketing

9 Website Blog Facebook Wall Other Celebrity endorsement Local advertisements

10 Overall Objectives 1.Become a recognized brand 2.Increase sales exponentially over the next few years

11 Growth & Expansion  Website Sales  Local All-Natural Stores  Major Retailers

12 Growth & Expansion Additional Staff Heavy Marketing and Promotions New Warehouse Office Space

13 Contribution Margin Selling Price$5.99 Ingredients(1.37) Packaging(0.35) Labour(0.50) Contribution Margin$3.77 63%

14 Financial Forecast 20112012201320142015 Unit Sales1,0004,00030,00060,000100,000 Revenues5,99023,960179,700359,400599,000 Variable Costs(2,217)(6,224)(46,683)(93,365)(155,609) Fixed Costs(35,984)(59,279)(136,735)(187,111)(191,740) Net Income(25,769)(33,234)(2,974)63,139201,321

15 Business Valuation 201320142015 Net Income(2,974)63,139201,321 Normalized(30,603)55,247176,156 Weighting123 Weighted Average 101,193 Multiplier3 Business Value304,179

16 Proposal Business Value304,179 Investment50,000 Ownership16%

17 Questions?

18 Appendix 1 - Financials 20112012201320142015 Units Sold 1,000 4,000 30,000 60,000 100,000 Revenues 5,990 23,960 179,700 359,400 599,000 Cost of Goods Sold 2,217 6,224 46,683 93,365 155,609 Salaries and Benefits 18,210 36,419 88,848 142,213 BOD Compensation - - - 2,400 Website Construction 7,500 - 10,000 - - Website Maintenance 2,400 4,800 Shipping/Transportation 500 1,000 5,000 10,000 15,000 Amortization - Mixer 60 120 180 240 Warehouse/Storage - 6,000 12,000 Office Rental 500 2,000 5,000 Printing/Promotions 5,000 10,000 Interest 1,815 1,400 968 518 88 Net Income before taxes (32,211) (41,543) (3,718) 78,924 251,651 Income taxes (recovery) 6,442 8,309 744 (15,785) (50,330) Net Income (25,769) (33,234) (2,974) 63,139 201,321

19 Appendix 2 - Ratios 20112012201320142015 Current Ratio3.012.641.237.3928.57 Debt to Equity(51.93)1.861.630.150.04 Return on Equity ($1.03)($0.44)($0.04)$0.84$2.68 IRR58% Net Present Value (at 33.3% over first 5 years) 37,969


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