2. Agenda Zardetto Winery Overview Taste that Reflects Prosecco
New Packaging
SKU Overviews
Specifications Grid
Competitive Grid
Competitive Set
Zardetto POS
2015 Holiday Program

3. About the Zardetto Winery
Family run for four generations, and family history of Prosecco making since 1876
Located in Conegliano, Italy - in the Prosecco DOCG region
First Prosecco imported in the US in 1984
Prosecco specialists and ambassadors
Fabio named manager of the Consortium of Prosecco di Conegliano, serving from 1982 to 1995
San Mor Project: Fabio working with the Prosecco consortium to understand why the 90 year old Glera vines that survived phylloxera
Winemaking philosophy
Quality, innovation and preservation of characteristics that reflect the land

4. Taste that Reflects Prosecco
Fabio Zardetto has dedicated his life to creating the most authentic expression of Prosecco terroir through:
Innovation
Gentle osmotic filtration resulting in a more natural and pure sparkling wine reflecting the flavors of the Prosecco region
Indigenous yeast research
Spontaneous fermentation using the best and most fresh indigenous yeast for each batch
Premium yeast selection provides best possible outcome to express primary aromas of the grape
Preserving and advancing the Prosecco region
1969 Prosecco region received DOC status
2009 received DOCG status
Fabio played managerial role for Consortium from 1982 – 1995
San Mor project currently underway
Prosecco making process
Fabio oversees every step of the Prosecco process from grape selection to bottling

6. New package designed to better reflect Zardetto’s authentic, classy, premium positioning

7. All new package details help to elevate brand image and improve shelf presence
Bright, yellow-gold capsule stands out at retail
Prosecco Brut
Shipper
Elegant new bottle shape to reflect Zardetto’s premium quality
Zardetto family name displayed front and center in gold foil.
New bright yellow label. Simple, yet sophisticated and clean.
Prominent display of D.O.C. designation

8. Zardetto Prosecco DOC Brut
Appearance/Body
Lemon-yellow in color with a hearty white froth and refined, elegant bubbles
Aroma
Fresh peaches, citrus and tropical fruits
Palate
Hints of ripe yellow peaches, with flowers, spice and minerals that add complexity. Delicate soft and harmonious finish
Food Pairings
Shellfish, white meats and fresh cheeses
Varietal Composition
100% Glera
National front line price: $15.99

9. Zardetto Prosecco DOC Brut Organic
Appearance/Body
Brilliant straw yellow with pale green highlights, enlivened by a fine and persistent perlage
Aroma
Organic green apples and field flowers
Palate
Crisp floral notes of peaches and herbs, reflecting balanced acidity and structured minerality
Food Pairings
Grilled fish, grilled vegetables, vegetarian salads and Asian dishes
Varietal Composition
100% Glera
National front line price: $19.99

10. Zardetto Spumante Rosé
Appearance/Body
Elegant and expressive, this rosé presents a long stream of steady bubbles immersed in a lovely raspberry pink color
Aroma
Vibrant cherry and fresh red currant
Palate
Crisp and refreshing finish
Food Pairings
Spicy nuts and salty cured meats such as prosciutto, capicola and salami
Varietal composition
100% Raboso Veronese
National front line price: $16.99

11. Zardetto Brut Private Cuvée
Appearance/Body
Brilliant straw-yellow in color with a delicate perlage
Aroma
Fragrant aromas of white flowers, apricot and herbs
Palate
Notes of pears, apples and peaches with a hint of wild flowers, crisp long finish
Food Pairings
Grilled fish, smoked trout, grilled vegetables, salads, and Asian dishes
Varietal Composition
60% Glera, 25% Chardonnay and 15% Moscato
National front line price: $11.99

12. Zeta Conegliano Valdobbiadene Prosecco Superiore Dry
Appearance/Body
Brilliant straw-yellow in color with an elegant and finely textured perlage
Aroma
Layered aromas of orange blossoms, lemongrass, peaches and tropical fruits
Palate
Hints of yellow fruit such as apricot and pineapple, together with the more typical apple and pear and a subtle note of glazed almonds
Food Pairings
Can be served as an apertif and also pairs well with desserts like tiramisu or spicy Asian foods like massaman curry
Varietal Composition
100% Glera
National front line price: $21.99

13. Tre Venti Conegliano Valdobbiadene Prosecco Superiore
Appearance/Body
Brilliant straw-yellow In color, a sensual foam, and a refined perlage
Aroma
Delicate with hints of floral notes, wisteria, acacias, green apples, pears and citrus fruit
Palate
Elegant with firm acidity, velvety texture and long, creamy finish
Food Pairings
First courses such as sauced crab dishes or salty tempuras
Varietal Composition
100% Glera
National front line price: $24.99
LIMITED EDITION SINGLE VINEYARD PROSECCO

14. Prosecco and wines from Zardetto

15. Quick Reference: Specifications for new packaging
Zardetto Prosecco DOC Brut
Zardetto Prosecco DOC Brut Organic
Zardetto Rosé
Zardetto Private Cuveé Brut
Varietal Composition
100% Glera
100% Raboso Veronese
60% Glera, 25% Chardonnay and 15% Moscato
Pricing
$15.99
$19.99
$16.99
$11.99
Specifications
UPC/CS: UPC/BTL:
Cs Pack: 6
Weight: Dimensions: 29.00”Lx19.50”Wx
32.20”H Pallet: 80 cases per pallet Layer: 5 layers of 16 cases
UPC/CS: UPC/BTL:
Cs Pack: 12
Weight: Dimensions: 30.30”Lx40.30”Wx 30.90”H Pallet: 50 cases per pallet Layer: 5 layers of 10 cases
TBD

16. Zardetto Prosecco stands out among the competition for its authenticity
Zardetto Prosecco DOC
Adami
Garbèl Prosecco DOC
LaMarca Prosecco DOC
Mionetto Prosecco DOC
Santa Margherita Prosecco DOC
Zonin Prosecco DOC
Year established
1969
1920
Around 1975
1887
1935
1821
Winemaker
Fabio Zardetto
Armando & Franco Adami
Fabrizio Gatto (consultant)
Alessio Del Savio
n/a
Stefano Ferrante
Positioning Statement
Taste that reflects Prosecco
LaMarca Moment
It’s not just Prosecco. It’s Mionetto.
The Moment Perfected.
Enjoy the simple moments of life.
Production zone
Conegliano
Valdobbiadene
Trevigiana
Treviso
Veneto
Yeasts
Indigenous
Cultured
Industrial
Clarification method
Osmotic Process
Mechanical Filtration
*Price
$13.30
$15.00
$13.50
$12.20
$20.55
$11.10
*Source: AC Nielsen, 52 weeks ending December 6, 2014, Food + Liquor

17. Zardetto will now feature one of the most striking packages in the Prosecco shelf set

18. New Zardetto POS
Zardetto Brand Brochure / and website (coming soon)
Sell sheets (all varietals)
Brand Powerpoint and Video
Shelf talkers (Brut and Organic)
Wait Staff Tasting Cards (Brut and Private Cuvee)

19. Marketing Program: Holiday Gift Bag Necker
Necker box pre-packed in holiday shipments of Treviso Brut cases (6 neckers per case)
Includes premium black “Z” imprinted organza gift bag
Necker on 10,000 cases of Zardetto, 6 bottles per case
Special item number TBD and communicated in June
Timing to place orders: July 2015