1. 1© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge Series E130/E330 February, 2012. Version: 1.0

2. 2© 2011 Lenovo Confidential. All rights reserved. Brand Architecture & Positioning

3. 3© 2011 Lenovo Confidential. All rights reserved. Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do. ThinkPad Edge Brand Positioning ‘Do Machines’ for Small Business Lenovo Technology For Those Who Do Do Machines for large business Do Machines for anywhere Explore from Anywhere Succeed with Substance Time is Money Innovate with Intent Do Machines for small business Succeed with Style Time is Money Innovate with Focus Do Machines for consumers Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. ThinkPad Edge brand positioning BRAND ARCHITECTURE

4. 4© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge Messaging Framework

5. 5© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge product position Target audience / Product needs Soft touch paint & Chrome Edge ThinkPad Edge E Durable drop-down hinge Dolby advanced audio v2 ThinkPad Edge S Lenovo Essential B & V Traditional SMB Staff Value for money Stable and reliable Spill Resistant Keyboard Lenovo Enhanced Experience 3 Commercial SMB Business Individual New Buyer Energetic appearance, Strong performance, Friendly solution SOHO Full featured Ultra mobile Customized to business needs SMB Senior Staff Full featured Stable & Reliable Ideal for business needs Stylish Elite SMB Top class performance Stable & Reliable Stylish Office Manager Ultra mobile Solid performance Ideal for business solutions Progressive design

6. 6© 2011 Lenovo Confidential. All rights reserved. The Edge line of products

7. 7© 2011 Lenovo Confidential. All rights reserved. ThinkPad T, X, and EdgeLenovo V and B Business Performance Business SimplifiedMainstream ValueEntry Ultraportable Worry-Free Ultimate Worry-Free High- Value $1499 $1399 $1299 $1199 $1099 $999 $899 $799 $699 $599 $499 $399 $299 SMB LeadersSMB OptimizedValue BuyerOn-The-GoSOHOSOHO Value X2 T430i, T530i, X230i Edge E330/335, E430/435, E530/535 Edge E130/135 $729 $399 $499 Edge S430 $749 Lenovo V380, V480, V580, V585 Lenovo B480,B480r B580,B580r B485,B585 $349 $549 Edge 14”, Edge 15” $499 N-1 Powered Think & Light Portfolio Position – Price band segment Winner: S420

8. 8© 2011 Lenovo Confidential. All rights reserved. Introducing the Edge product series ThinkPad Edge PremiumThinkPad Edge MainstreamLenovo B, Lenovo V Value series Models: S430Models: E130/E135, E330/E335, E430/E435 & E530/E535 Models:V380, V480, V580, V585, B480,B480r, B580,B580r, B485,B585 Series Positioning: Full powered laptops in an incredibly sleek form factor made for growing businesses Series Positioning: Sophisticated personalized design with world renowned ThinkPad quality, durability and reliability. Packed with features for SMBs. Series Positioning: Affordable and easy-to-use laptop that enhances productivity without sacrificing quality or design What it is: High performance laptop featuring Core i7 & Nvidia Optimus Compact at 22mm for the 14” S430 Stylish & Durable What it is: Mainstream laptops that combine style & substance Ultraportable designed for SMBs (E130/E330) High productivity with Intel 3rd Generation Core & Nvidia optimus What it is: Value SMB offering Worry free laptop with SMB Security suite and One Key recovery Easy to use & ergonomic design with AccuType keyboard What it is not: Workstation (recommend ThinkPad W series) Mainstream SMB offering (recommend ThinkPad Edge series) Value SMB offering (recommend Lenovo B or Lenovo V series) What it is not: Performance laptop (recommend ThinkPad Edge Premium) Netbook (recommend IdeaPad S series) Value SMB offering (recommend Lenovo B or Lenovo V series) What it is not: Performance laptop (recommend ThinkPad T/W series for enterprise & Edge Premium for SMB) Netbook (recommend IdeaPad S series) Mainstream high durability offering (recommend ThinkPad L series) Series wow features: Up to 3 rd generation Core i7 Powerful 2GB Nvidia Optimus graphics Dolby Home theater v4 along with a HD+ display for brilliant multimedia Windows 8 ready Series wow features: Choice of Intel 3rd generation platform Nvidia Optimus on E33x, E43x & E53x models Dolby Home theater v2 Available in multiple colors Series wow features: AccuTypekeyboard with individual keys for convenient and accurate rounding typing Worry-free computing with Lenovo Security Suite

9. 9© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E330 Product Price Starting at $499 Progressive Professional Design  New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents KEY SPECS  Up to 3 nd gen Intel® Core™ i5 processor (E330)  13.3” HD Antiglare Display  Up to 8GB DDR3 1600MHz memory, up to 1TB HDD  8+ hrs Battery Life  Integrated Bluetooth 4.0 combination with WLAN. WWAN optional  Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature, RJ45, 4-in-1 cardreader Selling points Full Featured Ultraportable  13 inch screen, 20~27mm thin body and weighing only 1.77kg makes for an ultramobile laptop. The 8+ hours of battery backup ensures you don’t have to hunt for charging stations. High Productivity  Up to Intel Core i5 (E330) processors, 128GB SSD and 8GB DDR3 ram ensures nothing slows you down on the road  The ThinkPad Edge E330 is a versatile 13.3” ultraportable with features that surpass regular laptops. Made for growing business, It offers Legendary ThinkPad reliability, Lenovo Solutions for Small Business and contemporary design. Positioning statement Ultraportable performanceValue S430 E530/E535 E430/E435 E130/E135 E330/E335 Essential B & V Series

10. 10© 2011 Lenovo Confidential. All rights reserved. Edge Mainstream Series (E330) CONSUMER NEED I want a PC that gives me performance but is light enough to be carried all day COMMON USES Performance on the go, reliable and affordable I need a portable solution that would last the entire day on the road Weighing less than 1.8kgs, you will forget that you are carrying a full featured laptop in your bag the next time you travel 8+ hours of battery life lets you focus on your next meeting rather than the next power outlet ThinkPad Edge E330 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to keep your notebook running far beyond other competitive offerings I need a laptop that would save from IT productivity problems The ThinkPad Edge E330 is a serious performance laptop with configuration up to Intel 3 rd gen core i5 standard volt processors I don’t have dedicated IT staff to recover from data loss With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click! Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension WHO IS THIS PRODUCT FOR AND WHY? PAIN POINTS & SOLUTIONS

11. 11© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E130 Product Price Starting at $399 Ultraportable PerformanceValue S430 E530/E535 E430/E435 E130/E135 E330/E335 Essential B & V Series Progressive Professional Design  New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents KEY SPECS  Up to 3 nd gen Intel® Core™ i5 processor (E130)  11.6” HD Anti-Glare Display  Up to 8GB DDR3 1600MHz memory, up to 500GB HDD  8.5+ hrs Battery Life  Integrated Bluetooth 4.0 combination with WLAN. WWAN optional  Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature, RJ45, 4-in-1 card reader Selling points Affordable Ultraportablity  11.6” screen, 21mm thin body and weighing only 1.5kg makes for an ultra mobile laptop. The 8+ hours of battery backup ensures you don’t have to hunt for charging stations. High Productivity  Up to Intel Core i5 (E330) processors, 8GB DDR3 RAM and a choice of 500GB HDD/ 128GB SSD ensures nothing slows you down on the road  The ThinkPad Edge E130 is a 11.6” ultraportable with features focused on SMB users, ThinkPad reliability and contemporary design at a value price point. Positioning statement

12. 12© 2011 Lenovo Confidential. All rights reserved. Edge Mainstream Series (E130) CONSUMER NEED I want a PC that can be quickly deployed to my sales team who need a reliable machine that can handle basic computing COMMON USES Portability, reliability and affordability I need a portable solution that would last the entire day on the road Weighing less than 1.5kgs it’s easy enough for the mobile warriors to carry along the whole day 8.5+ hours of battery life lets you focus on your next meeting rather than the next power outlet ThinkPad Edge E130 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to ensure the laptop can handle the bumps and spills without stalling I need an inexpensive laptop that would save from IT productivity problems Don’t be fooled by the low price point of the ThinkPad Edge E130. It is a serious performance laptop with configuration up to Intel 3 rd gen core i5 low volt processors Up to 8GB DDR3 RAM and 500GB storage (128GB SSD) ensure it can breeze over the everyday computing requirements I don’t have dedicated IT staff to recover from data loss With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click! Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension WHO IS THIS PRODUCT FOR AND WHY? PAIN POINTS & SOLUTIONS

13. 13© 2011 Lenovo Confidential. All rights reserved.13© 2011 Lenovo Confidential. All rights reserved.

14. 14© 2011 Lenovo Confidential. All rights reserved.