1. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 1 Chapter 2 Measuring Income to Assess Performance

2. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 2 Learning Objectives After studying this chapter, you should be able to: u Explain how accountants measure income. u Use the concepts of recognition, matching, and cost recovery to record revenues and expenses. u Prepare an income statement and show how it is related to a balance sheet. u Calculate operating cash flows and show how cash flow differs from income.

3. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 3 Learning Objectives After studying this chapter, you should be able to: u Account for cash dividends and prepare a statement of retained income. u Compute and explain earnings per share, price-earnings ratio, dividend-yield ratio, and dividend-payout ratio.

4. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 4 Introduction to Income Measurement u Income is a measurement of accomplishment or a means of evaluating performance. All income should be measured in the same way following a common set of rules. Using a common set of rules allows decision makers to compare the performance of one company with that of other companies because measurement is the same in all companies.

5. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 5 Operating Cycle u Operating cycle - the time span during which cash is used to acquire goods and services, which in turn are sold to customers, who in turn pay for their purchases, with cash Cash $100,000 Merchandise Inventory $100,000 Accounts Receivable $160,000 BuySell Collect

6. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 6 The Accounting Time Period u Companies need a way to measure performance over discrete time periods. The most popular period for measuring income is the calendar year, but many companies use a fiscal year, which is a year that ends on a date other than December 31, usually at the low point in annual business activity. Companies also prepare statements for interim periods, generally on a quarterly or monthly basis.

7. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 7 Revenues and Expenses u Revenues (sales) - gross increases in owners’ equity arising from increases in assets received in exchange for the delivery of goods or services to customers u Expenses - decreases in owners’ equity that arise because goods or services are delivered to customers

8. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 8 Revenues and Expenses u Income (profit) - the excess of revenues over expenses Revenues - Expenses = Profit u Retained income - additional owners’ equity generated by income or profits Revenues increase owners’ equity. Expenses decrease owners’ equity.

9. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 9 Accrual Basis and Cash Basis u The most common ways of measuring income are the accrual basis and the cash basis. Accrual basis - recognizes the impact of transactions for the time periods when revenues and expenses occur even if no cash changes hands Cash basis - recognizes the impact of transactions only when cash is received or disbursed

10. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 10 Accrual Basis and Cash Basis u Under the accrual basis: Revenues are recorded when earned. –For example, a sale on account is recorded as revenue when the transaction takes place even though the seller receives no cash at that moment. Expenses are recorded when incurred. –For example, a purchase on account is recorded as an expense when the transaction takes place even though the buyer disburses no cash at that moment.

11. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 11 Accrual Basis and Cash Basis u Under the cash basis: Revenues are recorded when a sale is made for cash at the time when the cash changes hands. Expenses are recorded when a purchase is made for cash at the time when the cash changes hands.

12. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 12 Accrual Basis and Cash Basis u The accrual basis is the current standard for the measurement of income. Presents a more complete summary of what happened during the year Recognizes revenues when they are earned and expenses when they are incurred Matches costs to revenues

13. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 13 Recognition of Revenues u Recognition - a test to determine whether revenues should be recorded in the financial statements for a given period u To be recognized, revenue must be: Earned - goods are delivered or a service is performed Realized - cash or a claim to cash (credit) is received in exchange for goods or services

14. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 14 Recognition of Revenues u For most retailers, revenue recognition is straightforward – revenue is earned and realized at the point of sale, which is when the customer pays and takes possession of the goods.

15. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 15 Recognition of Revenues u For other companies, revenue may be earned and realized at different times. Magazine subscriptions are received in advance, but the revenue is not earned until the issues are delivered. Supplies are sent to customers throughout the month, but the cash is not received until the customer formally promises to accept the supplies and pay for them.

16. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 16 Matching and Cost Recovery Two types of expenses: u Product costs - those linked with revenue earned in the same period Cost of goods sold or sales commissions –Without sales there is no cost of goods sold or sales commissions. u Period costs - those linked with the time period itself Rent or other administrative expenses –Rent is paid even if no sales are made.

17. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 17 Matching and Cost Recovery u Matching - recording of expenses in the same time period as the related revenues are recognized u Cost recovery - concept by which some purchases of goods or services are recorded as assets and “expired” later because the costs are expected to be recovered in future periods An example is rent for one year paid in advance.

18. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 18 Matching and Cost Recovery u Another example of matching and cost recovery is depreciation. Depreciation - the systematic allocation of the acquisition cost of long-lived assets or fixed assets to the expense accounts of particular periods that benefit from the use of the assets Assets wear out or are used up over a period of time, so more and more of their original costs are transferred from asset accounts to expense accounts.

19. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 19 Recognition of Expired Assets u Assets such as inventory, prepaid rent, and equipment may be considered costs that are stored to be carried forward to future periods and recorded as expenses in the future. If these costs are used up immediately, they are expensed immediately rather than being carried as assets for such a short period of time.

20. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 20 Recognition of Expired Assets u The income statement is really just a way of explaining changes that occur between one balance sheet date and another. u The balance sheet equation can be manipulated to show that revenues and expenses are subparts of owners’ equity. The income statement collects the changes and combines them in one place.

21. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 21 Recognition of Expired Assets u Expansion of the balance sheet equation: Assets = Liabilities + Owners’ Equity Assets = Liabilities + Paid-in Capital + Retained Income Assets = Liabilities + Paid-in Capital + Revenues - Expenses

22. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 22 The Income Statement u Income Statement - a report of all revenues and expenses pertaining to a specific time period u Net income - the remainder after all expenses (including income taxes) have been deducted from revenue Often seen as the “bottom line” u Net loss - the excess of expenses over revenues

23. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 23 The Income Statement DANIELS COMPANY Income Statement for the Year Ended June 30, 2002 Sales$98,600 Expenses: Wages expense$45,800 Rent expense 12,000 Utilities expense 6,500 Depreciation expense 5,000 Total expenses 69,300 Net Income$29,300 ==============

24. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 24 The Income Statement u The income statement must always indicate the exact period covered (month ended, quarter ended, year ended) because statements are often prepared for different time periods. u Decision makers inside and outside the company use the income statement to assess the company’s performance over a span of time. By tracking net income from period to period, decision makers can evaluate the success of the period’s operations.

25. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 25 Relationship Between Income Statement and Balance Sheet u The balance sheet provides a snapshot of an entity’s financial position at an instant in time. u The income statement provides a moving picture of events over a span of time and explains the changes that have taken place between balance sheet dates.

26. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 26 Statement of Cash Flows u Income does not measure an entity’s performance in generating cash, especially if the income is measured using the accrual basis. u In a way, accountants use both the accrual and cash bases. The accrual basis is used in the income statement. The cash basis is used in the statement of cash flows.

27. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 27 Statement of Cash Flows u Statement of cash flows - reports the cash receipts and cash payments of an entity during a particular period It summarizes activity over a period of time, so it must be labeled with the exact period covered. It details the changes in the cash account, much like the income statement which shows changes in retained earnings.

28. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 28 Accounting for Dividends and Retained Income u Revenues and expenses are recorded in the Retained Income account. Net income increases retained income. Net losses decrease retained income.

29. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 29 Cash Dividends u Cash dividends - distributions of cash to stockholders (owners) that reduce retained income Companies pay dividends to provide stockholders a return on their investments. u Although cash dividends decrease retained income, they are not treated as expenses. Retained income can be described as the cumulative lifetime earnings of the company, less its cumulative lifetime losses and dividends.

30. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 30 Cash Dividends u Cash dividends are limited by the amount of cash on hand or available. u Some companies do not pay cash dividends. These companies retain the cash for financing future growth. u The board of directors decides if and when cash dividends will be paid to stockholders.

31. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 31 Retained Income and Cash u Although the existence of cash and retained income enables the payment of dividends, these accounts are not necessarily related. u Retained income is a residual claim. If the company went out of business and all assets were sold for cash, the owner would receive only what was left over (residual) after all debts are paid.

32. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 32 Statement of Retained Income u Statement of retained income - lists the beginning balance in Retained Income, followed by a description of any changes that occurred (usually net income and dividends) during the period covered by the statement, and the ending balance in Retained Income

33. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 33 Statement of Retained Income DANIELS COMPANY Statement of Retained Income for the Year Ended June 30, 2002 Retained income, July 1, 2001$108,600 Net income for the year 29,300 Total$137,900 Cash dividends declared 10,000 Retained income, June 30, 2002$127,900 ===============

34. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 34 Statement of Retained Income u Often, the statement of retained income is added to the bottom of an income statement to produce the statement of income and retained income. This statement can be anchored to the balance sheet equation as follows: Assets = Liabilities + Paid-in Capital + Retained Income Beginning Balance + Revenues - Expenses - Dividends

35. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 35 Statement of Retained Income DANIELS COMPANY Statement of Income and Retained Income for the Year Ended June 30, 2002 Sales $ 98,600 Expenses: Wages expense$45,800 Rent expense 12,000 Utilities expense 6,500 Depreciation expense 5,000 69,300 Net income$ 29,300 Retained income, July 1, 2001 108,600 Total$137,900 Dividends declared 10,000 Retained income, June 30, 2002$127,900 ==============

36. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 36 Four Popular Financial Ratios u Literally hundreds of ratios can be calculated from a set of financial statements. u Four widely used financial ratios: Earnings per Share (EPS) Price-Earnings (P-E) Ratio Dividend-Yield Ratio Dividend-Payout Ratio

37. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 37 Earnings per Share (EPS) u EPS is shown on the face of the income statement. u Earnings per share is the net income per common share of stock outstanding during a period.

38. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 38 Price-Earnings (P-E) Ratio u The P-E ratio measures how much investors are willing to pay for a chance to share the company’s potential earnings.

39. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 39 Price-Earnings (P-E) Ratio u A high P-E ratio indicates that investors predict that the company’s net income will grow rapidly. u The ratio is determined by the marketplace because the market price of the stock is used to compute the ratio.

40. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 40 Dividend-Yield Ratio u The dividend-yield ratio measures dividends paid for a period compared to the market prices of the stock on a given day. Dividend-Yield Ratio

41. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 41 Dividend-Payout Ratio u The dividend-payout ratio measures the percentage of earnings per share distributed in the form of cash dividends. Dividend-Payout Ratio

42. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 42 The Language of Accounting in the Real World u Organizations use different terms to describe the same concept or account. Net IncomeNet Earnings Profit Retained IncomeRetained Earnings Reinvested Earnings Earnings retained for use in the business Profit employed in the business

43. © 2002 Prentice Hall Business Publishing Introduction to Financial Accounting, 8th Edition Horngren, Sundem, and Elliott 2 - 43 Introduction to Financial Accounting 8 th Edition PowerPoint Presentation Developed by: Eddie Metrejean, MTAX, CPA University of Mississippi Images provided by New Vision Technology 1-800-387-0732 nvtech.com