1. Sean Parker, (Justin Timberlake) Next Web 2.0 conference “There’s good creepy and there’s bad creepy. Today’s creepy is tomorrows necessity”

2. The New Face of Site Retargeting Optimization, Customization and Control © e-Dialog Inc. All Rights Reserved. 2 Alex Timlin Business Development Director EMEA

3. Retargeting – what is it? 1. Customer visits your site and leaves without converting. 4. The prospect returns and completes the transaction. 3. Your ads appear on sites they like to visit ensuring you stay top of mind. 2. A customer might abandon from the home page or product pages or the checkout process. 1 43 2

4. Why is this different to traditional display? Networks, DSP, Exchanges, Publishers Fully Managed SolutionsSelf Service

5. Remarketing Done Right Maximise Display Effectiveness By Optimizing Your Approach March 11, 2011 New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing… marketers can significantly improve results… developing a segmentation strategy, aligning creative with remarketing segments, and choosing media partners — the type and the number — based on individual needs and objectives. “ ”

6. Hey, Arizona… Just Chill. Dynamic product based on interest Dynamic Ads - unlimited levels of personalization Stop by your neighborhood Tempe Starbucks between 11am-4pm on Sept 1 for a cup of icy exhilaration. Dynamic product based on interest Dynamic messaging based on geography Dynamic messaging based on time and/or day

7. Why Retargeting? 7 * Source: comScore Whitepaper Published Sept 2010 comScore ranked Retargeting as the *number one online advertising strategy to increase branded searches and website visits.

8. 2%

9. 98 %

10. SEO Yahoo Google SEM Email PR WOM % 2

12. Your Site Campaigns And we’re not limited to a single campaign, like our email programmes we’ve got the ability to run campaigns in parallel to drive different objectives Your website

13. Products Browsed Product Popularity Shopping Cart Abandonment Clustering Past Purchases Behaviors of Like-Minded Shoppers Complementary Products Categories Season Size Day of Week Geography Discounts Targeting

14. Keywords DVD Customized New Arrivals Big & Tall Tailgating Fantasy Football Reviews Discount Targeting

15. Keyword Targeting

16. Dynamic Advertisements Product selected based on recommendation engine View multiple products in a single ad Pricing, product images, descriptions and landing pages are queried from live feeds

17. Q1 Q2 Q3Q4 Post purchase life cycle programme Customer purchases a team t-shirt Customer purchases custom team jersey prompted by dynamic ad generated with recommendation technology Lifetime Loyalty Campaigns

18. Dynamic Ads

19. Dynamic Coupon

20. Your Site Dynamic Category

21. Dynamic Store Locator

22. Dynamic Product

23. Dynamic Loyalty

24. Analytics

25. Decision Drivers Set it and forget it? Increase Registrations? Conversions? Individual Product Purchases? Loyalty Programme? Sales Recovery? Are clicks the primary objective? Awareness? Do you already purchase display? Do you have a DSP seat or have plans to implement one?

26. Questions & Answers