1. INTRODUCTION TO VISUAL MERCHANDIZING FACILITATED BY JULIE-ANNE MCKEEVER

2. INTRODUCTION TO VISUAL MERCHANDIZING JULIE-ANNE MCKEEVER Visual Merchandizing Consultant

3. INTRODUCTION TO VISUAL MERCHANDIZING COURSE OBJECTIVE To Enhance the Individual Merchandizing and Display Skills of Each Delegate and to Create an Awareness of the Sales Impact of Effective Merchandizing and Display

4. INTRODUCTION TO VISUAL MERCHANDIZING WHAT IS DISPLAY? Window In-Store

5. INTRODUCTION TO VISUAL MERCHANDIZING WHAT IS DISPLAY? Pre Display Plan Display Plan Display Housekeeping Display Hints

6. INTRODUCTION TO VISUAL MERCHANDIZING HOW TO DISPLAY Create a Focal Point Use Line and Shape to Plan your Design Create Balance Keep it Simple Lighting Critical Evaluation

7. INTRODUCTION TO VISUAL MERCHANDIZING HOT & COLD SPOTS Hot Spot Cold Spot

8. INTRODUCTION TO VISUAL MERCHANDIZING 10 Rules of Visual Merchandizing 1.The Silent Salesman 2.Window and Store Interior 3.Signage 4.A-B Principle 5.Customer Flow

9. INTRODUCTION TO VISUAL MERCHANDIZING 10 Rules of Visual Merchandizing 6.Merchandizing 7.Product 8.Lighting 9.Housekeeping 10.80-20 Rule

10. INTRODUCTION TO VISUAL MERCHANDIZING Before & After