1. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag: #localu localu.org/austin-survey

2. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

3. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Why Austin?

4. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Why Austin?

5. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Additional thanks to

6. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Additional thanks to

7. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Final Housekeeping Items Site clinics (by reservation) will take place upstairs starting at 1:30. attwifi – “Use a Coupon” code: WP2Z2AY8FB Hashtag: #localu

8. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Final Housekeeping Items Presentations available for download at: http://localu.org/austin-survey

9. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Some Key Terms SERP – Search Engine Results Page

10. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv SERP Anatomy

11. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv SERP Anatomy PPC SEO

12. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Some Key Terms SERP – Search Engine Results Page SEM – Search Engine Marketing –SEO – Search Engine Optimization »“Natural” or “Organic” results –PPC – Pay Per Click

13. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv “Local” or “Pack” Result

14. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Organic vs. Local Two different algorithms… …blended

15. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Terms You Might Not Have Heard Before URL – “Webpage address” CMS – Content Management System HTML –Search-engine friendly code language Javascript / Flash –Search engine UNfriendly code languages (usually) NAP – “Name, Address, & Phone number”

16. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv http://moz.com/learn/local/local-search-terms-glossary More Terms

17. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv 4 Horrible SEO Myths and Pitfalls

18. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Myth: “I can guarantee you will rank #1 on Google” Fact(s): –NO ONE can guarantee placement in organic results –Guaranteed placement is Pay Per Click (Google AdWords, for example) #1 Myth About SEO

19. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv #2 Myth About SEO Myth: “I will optimize your Meta Keywords tag” Fact(s): –NO MAJOR SEARCH ENGINE USES META KEYWORDS IN ITS ALGORITHM. –Title Tags are still very important

20. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Pitfall #1 Do not build your entire website in Flash –The search engines cannot crawl Flash –Flash can be very expensive—usually not the best option for a first website –Limited use of Flash within HTML is just fine.

21. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Pitfall #2 Do not use hidden or hard-to-read text If it is something worth reading, make it big enough and in high enough contrast to read. The search engines may penalize or ban you for hiding/obfuscating text.

22. © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv Aaron, over to you…