1. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 1 Achieving Success Through Effective Business Communication

2. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 2 StrongerDecisionMakingImprovedStakeholderResponse ClearerPromotionalMaterialsSteadier Work Flow IncreasedProductivityEnhancedProfessionalImage QuickerProblemSolving StrongerBusinessRelationships EffectiveCommunication

3. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 3 Characteristics of Effective Messages Practicality Clarity and Conciseness Persuasion Factual Basis Precision Recommendations

4. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 4 Basic Communication Verbal Nonverbal StructureIntent More Spontaneous Less Control Conscious Purpose More Control Nonverbal Verbal Less Structured Harder to Classify More Structured Easier to Study

5. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 5 Listening45% Writing9% Reading16% Speaking30% Receiving Sending Usage of Business Communication Channels

6. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 6 Communication Challenges in Today’s Workplace Advances in Technology (e-commerce) Workforce Diversity Globalization Team-Based Organizations

7. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 7 Internal Communication Official Structure Formal Chain of Command Up, Down, Across Formal Power Lines The Grapevine InformalNetworking Unofficial Lines of Power

8. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 8 Planning for Crises is an important function of External Communication Formal Contacts Marketing Public Relations Informal Contacts Employees Managers

9. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 9 The Communication Process Channel And Medium Six-Phase Process Channel And Medium Six-Phase Process Phase 1: Sender Has an Idea Phase 1: Sender Has an Idea Phase 3: Sender Transmits Message Phase 3: Sender Transmits Message Phase 2: Sender Encodes Idea Phase 2: Sender Encodes Idea Phase 6: Receiver Sends Feedback Phase 6: Receiver Sends Feedback Phase 4: Receiver Gets Message Phase 4: Receiver Gets Message Phase 5: Receiver Decodes Message Phase 5: Receiver Decodes Message Situation

10. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 10 Communication Barriers Perception and language Restrictive environments Distractions (noise) Deceptive tactics Information overload

11. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 11 Overcoming Barriers Open Communication Efficient Messages Audience-Centered Approach Ethical Communication

12. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 12 Audience-Centered Approach Audience-Centered Approach Biases Education Age Status Style

13. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 13 Communication Climate Corporate Culture Flat Tall High Low Level of Feedback Overall Structure More Open Less Open

14. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 14 Make Ethical Choices Ethical Dilemma Ethical Lapse Make Ethical Choices Ethical Dilemma Ethical Lapse Recognize Ethical Choices Recognize Motivate Motivate EthicalCommunication Business Principles EthicalCommunication

15. © Prentice Hall, 2003 Business Communication TodayChapter 1 - 15 Efficient Messages Concise Business Communication Develop Communication Skills Minimize Distractions Send Fewer Messages