1. JAMESBURG, NEW JERSEY Edward J. Bloustein School of Planning and Public Policy

2. Background Context Community Workshop Visual Preference Survey The Document Urban Design Plan Outline

3. Jamesburg

4. Target Market Untapped Retail Potential -Jamesburg (2,200+ households) - 19 retail establishments -Jamesburg is losing out on $16 million of potential retail sales -Monroe Township (12,900+ households) - 49 retail establishments -Monroe Twp is losing out on $203 million of potential retail sales

5. Population Projections 20052030 Jamesburg6,5507,170 Monroe Twp35,89048,090 Source: NJTPA

6. New Jersey Magazine

7. Description of the Area -21.8 acres - 7 blocks - 52 parcels

8. Community Workshop - February 17, 2007 - Beta VPS - Goals of participants -Economic and cultural diversity -Creation of a destination point -Improved walkability -Traffic calming -Improvements around Lake Manalapan

9. Community Workshop High (RED) redevelopment Moderate (ORANGE) revitalization Low (YELLOW) minor revitalization Little (GREEN) no revitalization

10. Community Workshop Determined centers and intensities of downtown Town centers were located by residents along East and West Railroad avenues within the current downtown commercial district Intersection with Willow Street Consistent with Downtown revitalization goals

11. Visual Preference Survey - March 17, 2007 -150 participants - How appropriate is the image you are seeing for now and in the future for downtown Jamesburg?

12. 4(5) VPS: Streets 7(4) Two-way Main Street Main Street with Boulevard -4(4) Existing street -6(4) Existing intersection 4(5)

13. 7(4) VPS: Pedestrian Realm 7(3) Wide sidewalks with outdoor seating Wide sidewalk with mature trees -4(4) Existing retail sidewalk with parking -6(5) Existing pathway next to train tracks

14. Photo Simulations

15. 4(5) Two to three story mixed- use Small gallery in two-story building Existing one- story strip mall -4(5) VPS: Building Typology -3(5) Existing commercial and residential

16. Photo Simulations

17. -5(5) 5(4) Billboard-type signage Kiosk with bicycle rack Panera Bread 6(3) VPS: Signage -7(5) Strip mall signage

18. 5(3) 3(4) Access to rear parking Parallel and slanted parking spaces Side surface parking lot -3(5) VPS: Parking -3(5) Front surface parking lot

19. 7(3) Paved walking trail/plaza around lake Lake surrounded by outdoor dining, retail, etc. Existing pedestrian access to lake -2(6) VPS: Parks/Open Space -3(5) Existing open lot

20. Photo Simulations

21. 8(3) 1(7) Walking Light rail train Structured parking lot with retail on street-level -1(7) VPS: Mobility -2(8) Commuter rail

22. Relationship to Local Objectives “Make the fullest use of downtown area second floor spaces with residential and/or offices uses to prevent building deterioration while still protecting retail sales and services on the lower levels.” “Promote the economic vitality of the downtown area by improving its physical appearance.” “The physical appearance of the downtown area should be improved to create a pleasant, attractive shopping area. Landscaping, plantings, and architectural unity should be the themes for the future.” “The downtown area’s proximity to Manalapan Lake and Thompson Park should be capitalized upon in order to restore the downtown area’s role as a sub-regional business center.”

23. The Document Design Standards -Purpose -Architecture Standards -Street Regulating Standards -Streetscape Elements -Landscape and Open Space Design Standards

26. Urban Design Plan

27. Circulation Street Network Four new street types were created Four existing streets received improvements Examples  Promenade Drive  Residential Street  East/West Railroad Avenue

28. Street Sections

29. 7(3) Street Sections

30. 7(3) Street Sections

31. Circulation

32. Pedestrian Sheds

33. Landscape Landscape Plan

34. Land Use Ground Floor Plan

35. Land Use Building Uses -114,710 total square feet of retail - 2,915 Square feet of civic (train station offices/community space) - 100,245 square feet of office space - 83,285 square feet of flex space (3rd floor spaces of office and/or residential) - 48 to 96 new retail establishments - 178 to 244 new residential units

36. Building Typologies Townhouse

37. Building Typologies Main Street Retail

38. Building Typologies Mixed Use

39. Building Typologies 3 over 1

40. Features of the Plan The Promenade The new waterfront plaza and retail shops on Lake Manalapan Main St. Retail New mixed use development including retail, office and residential space

41. Features of the Plan The Promenade

43. Features of the Plan Main Street

45. Conclusion Vision plan -Is a vision for the future of downtown Jamesburg -Product of community workshop and VPS - Creates a vibrant village - Feasible plan for now and in the future of downtown Jamesburg