1. “Strengthening Homes and Safeguarding Families through Partnerships” National Weather Association - Cleveland, Ohio October 15, 2006

2. Overview I.Organization  Background II.The Story of Mitigation “Tale of Two Houses” Mainstreaming Mitigation w/ Use of Story Turn Around – Don’t Drown.. The Ultimate Partnership III.Partnership Outcomes/Opportunities

3. History I.Florida-only Advertising Campaign - 1998 II.Hurricane Mitigation Awareness III.Multi-peril Focus – March 1999  Flood, Hail, Hurricane, Lightning, Severe Weather, Tornado & Wildfire IV.Evolving Perils – Terrorism V.National Expansion/Name Change – 2001 VI.Policy Voice - Today

4. Founding Partners  Allstate  FEMA  Florida Emergency Management Division  FL Homebuilders  IBHS  National Weather Service  Nationwide  State Farm  USAA

5. Partners Today International Code Council Texas Tech Wind Science and Engineering Research Center American Insurance Association American Red Cross American Society of Home Inspectors Citigroup FEMA Institute for Business and Home Safety National Roofing Contractors Association National Storm Shelter Association National Weather Service Nationwide State Farm Insurance The Home Depot The Home Depot Foundation The Salvation Army Travelers USAA Alabama Department of Insurance Arkansas Department of Insurance Building Officials Association of Florida Citizens Property Insurance Corporation First Floridian Florida Dept. of Community Affairs Florida Dept. of Financial Services Florida Division of Forestry Florida Emergency Preparedness Assoc. Florida Fire Chiefs Association Florida Home Builders Association Florida Insurance Council Florida Select Georgia Department of Insurance Georgia Emergency Management Agency Kentucky Office of Insurance Kentucky Weather Preparedness Cmte. North Carolina Dept. of Insurance Texas Dept. of Public Safety Virginia Bureau of Insurance Volunteer Florida West Virginia Insurance Commission Brevard Prepares Duval Prepares Miami-Dade Emergency Management Tallahassee Builders Association Tampa Bay Regional Planning Council Tulsa Partners PGT Industries Simpson Strong-Tie Smart VENT Ventilated Awnings Wayne Dalton Walter A. Bell, Alabama Insurance Commissioner Jane L. Cline, West Virginia Insurance Commissioner Ernie Fletcher, Kentucky Governor Tom Gallagher, Florida Chief Financial Officer Alfred W. Gross, Virginia Insurance Commissioner Glenn Jennings, Kentucky Office of Insurance Executive Director Jim Long, North Carolina Commissioner of Insurance John W. Oxendine, Georgia Insurance & Safety Fire Commissioner Mike Pickens, Arkansas Insurance Commissioner Florida Governor Jeb Bush Texas Department of Ins

6. Today  More than 75 Academic, National, State, Regional, Community, Resource and Leadership Partners, including:  Governor Jeb Bush  Georgia Pacific  International Code Council  Salvation Army  The Home Depot  Mission – To promote life safety, property protection and economic well-being by strengthening homes and safeguarding families from disasters.

7. Strategic Plan  Social Marketing Strategy  Focus Areas  Awareness  Leadership  Education  Partnership  Disaster Safety Movement  Circa 1992

8. Sharing the Message  TV Partnership w/ Bob Vila Tale of Two Houses - 13 Episodes 2005 – 2006 – 2007 Seasons  FLASH Blog @ www.bobvila.comwww.bobvila.com  National Media Exposure  Homeowners - Advocates (FL, Mississippi, Louisiana Building Code – First statewide for residences – 11/7/05)  HGTV & PBS

9. Sharing the Message

10. Multimedia Tool - PBS Special 2006 Broadcast Schedule All Hazards

11. From Good Idea …

12. To Lifesaving Program …

15. Mobile Partners  Florida Highway Patrol  Statewide Placement  Respected  Expanded Reach  On-site during emergency  Public Works

16. Multi-state Messaging …

17. Mitigation Cost Benefit Analysis  Up to 4 to 1 return on investment for mitigation (National Institute of Building Sciences, Natural Hazard Mitigation Saves: An Independent Study to Assess the Future Savings from Mitigation Activities, December 2005)  Ten Year Snapshot of FEMA Mitigation Grants/Projects Findings:  Reduced human losses (death, injuries and homelessness)  Reduced direct property damage  Reduced direct business interruption loss  Reduced indirect business losses  Reduced non-market damage  Reduced cost of emergency response  http://www.nibs.org/MMC/mmcactiv5.html http://www.nibs.org/MMC/mmcactiv5.html

18. Mitigation Tipping Point I.Florida Governor & Legislature  Hurricane Retrofitting Program  $250 million –Inspections –Matching Grants II.HUD  $100 million

19. Conclusions??? I.The Meteorology Profession is an primary, essential and powerful partner in the disaster safety (mitigation) movement II.Breakthroughs will continue Epcot “Weather the Storm” III.Maintaining the Pace is critical