1. A Market Research Study of MSHSAA Prepared for: Dr. Cherry & MSHSAA Representatives Prepared by: MK 345 Business Researchers

2. Researchers by Group: Team 2Tyrone Hamilton, Anita Lucious, Kellie Reno, Kasee Wood Team 4Matt Biehl, Kaitlyn Bobe, Danielle Boehm, Madelyn Kiefer, Laura Spotanski Team 5Weiye Cao, Emily Cicardi, Joshua Inman, Philip Klaproth, Matthew Shannon Team 6Joshua Egbuka, Rebekah Kell, Zachary Zaruba

3. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. What is your age group? 14-20 / 21-27 / 28-34 / 35-44 / 45-54 / 55+

4. Objective 1: Basic Demographics How many high school volleyball matches do you attend per year? 8.76 matches Your first MSHSAA Volleyball Championship? Yes: 45% No: 55% If NO, how many years have you attended?

5. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. About how far did you travel to reach Cape Girardeau? 199 miles yesNo Do you live in Cape Girardeau?4%96% If “No,” is this your first time visiting Cape Girardeau? 30%69%

6. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. Who did you attend with? YesNo Family158 (61%)99 (39%) Friends126 (49%)133 (51%) Colleagues14 (5%)245 (95%)

7. 0-1818-2425-3435-4445-5455+ Family0.770.100.080.210.280.25 Friends1.360.180.470.110.100.06 Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. How many people did you attend with in each age group (listed below)?

8. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. Do you live in Cape Girardeau? If no, in what town do you live? (top 10 responses displayed)

9. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. We asked our survey participants 7 questions regarding objective 2.

10. Why are you attending today? Reason For AttendancePercentage Fan of Team51.6 % Fan of Sport24.4 % College Coach.4 % Family is Participating36.8 % Another Reason12.8% How did you learn about this Event? Knowledge of EventPercentage TV3.9 % Newspaper5.8 % Social Media7.4 % School73.6 % Website4.7 % MSHSAA Website17.1 % Student29.8 % Objective 2: To determine why the guests are in attendance and assess the their relationship to the event.

11. How often Do you visit www.mshsaa.org? Visit MSHSAA website # Visitors Average # of visits Week492 Month342 Year612 Would you follow MSHSAA events on Facebook or Twitter? Would follow MSHSAA on Facebook or Twitter Percentage Probably not33.3 % Not sure22.9 % Probably34.5 % Definitely8.5 %

12. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. Attended other MSHSAA Championship Events Percentage Yes59.6 % No35.3 % Have you attended other MSHSAA Championship events? Support of your Local SchoolPercentage Booster club27.6 % Attending events84.0 % Wearing School Merchandise80.2 % Displaying School Spirit items52.3 % Do you support your local school in any of the following ways?

13. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event Event significance Percentage Very significant43.4 % Somewhat Significant29.9 % Insignificant25.4 % How significant was the decision to attend this event?

14. Conclusions… Attendants felt that it was significant to be at the event. Guests were there because they support their High School Volleyball Team. Guests also support attending the events. Most of the guests have attended the MSHSAA championships before. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event.

15. Objective 3: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community Scale: “1” being lowest rating and “5” being highest rating Questions: How would you rate…Mean Sample Size The time needed to get your ticket and enter the arena?4.11253 The proximity of the seating to the competition court(s)?4.35253 The cleanliness of the Show Me Center, including restrooms?4.43254 The usefulness of the ushers?3.89251 The concessions (OVERALL efficiency, value, contents, friendliness)? 4.06251 Your local hotel experience?4.00232 Your local hospitality experience (restaurants, for example)?4.28247 Your local entertainment experience (theatres, shopping, gaming, attractions)? 4.16233

16. Scale: 1=Strongly Disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly Agree Objective 3: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community Please indicate whether you agree or disagree with the five statements below. MeanSample Size The event is a family-friendly event.4.50250 It is easy to understand the public address announcer.4.31248 Overall, this event has been enjoyable.4.55248 I will likely be attending another MSHSAA event.4.42250 Based on my experience, I’m likely to re-visit Cape Girardeau.4.19247

17. Survey QuestionNoNot SureYes Have you noticed any local promotion of the event in your home community? 32.5%22.7%47.7% Have you noticed any local promotion of the event while in Cape Girardeau? 33.9%24.5%41.6% Can you name a sponsor or advertiser that is supporting this event? 75.2%--------24.0% Can you name the company that makes the official volleyball for this event? 81.5%--------18.1% Survey QuestionNegative impactPositive impactNo impact Do you find sponsor and advertiser support and recognition to have a…? 2.5%65.0%32.1% Objective 4: Assess Guest Awareness of Sponsors and Promotions

18. Survey Question x̄x̄ Other things being equal, I would more likely do business with a company if I knew they support high school activities. (1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree) 3.81 Objective 4: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community

19. Sponsor# of surveys Mrs. Hill2 Starla Pulley1 State Farm4 Farmers2 Missouri Electric Cooperatives1 Pepsi1 Saint Francis1 SEMO2 Realty Agency1 Baden3 Mika’s Medicine1 Ameren2 Official Volleyball# of surveys Tachikala1 Baden9 Additional Qualitative Information

20. Thank You Questions or Comments?