1. Value in the Clouds

2. Who Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone Ifbyphone –2 years ago 3 employees and 4,000 calls a month –Now 30 employees and hundreds of thousands of calls a day –What have we learned about Cloud Telephony

3. What does Ifbyphone do? We automate phone calls via a cloud telephony model.

4. Centralized (utility), distributed, cloud Now cloud 00’s web 90’s client server 70’s & 80’s mini computer 60’s mainframe Now cloud 00’s Hosted PBX 90’s Key Systems and Small PBX 60’s & 70’s CENTREX 50’s Basic POTs Computing TELCO

5. Cloud computing models Infrastructure –Amazon EC2, Grid –Raw computing resources Platform –S3, Azure –API based infrastructure SAAS (Application) –Salesforce.com –WebEx

6. The Evolution of Telco? First there were FACTELs Then there were VIRTELs The future is APPTELs

7. FACTEL Facilities based carrier (any distributed facility) Provides dial-tone Significant investment in CAPX Relatively low margins, high volume Must keep applications (features) simple due to high customer volume Highly regulated

8. VIRTEL Data center based TELCO Utilizes existing data infrastructure to transport calls Provides dial-tone Relatively low margins, high volume Must keep applications (features) simple due to high customer volume Limited current regulation

9. APPTEL Does not provide dial-tone Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked) Good margins due to value pricing Able to provide rich applications Limited regulation

10. Where’s the beef (or bucks) Customers want applications not infrastructure – just compare Salesforce margins to infrastructure players Combine –APPTEL framework –with your vertical applications –Very rapid time to market

11. Customer example Go Configure –Home assembly business –Needed to place thousands of calls to confirm appointments for both staff and customers –Automated using APPTEL infrastructure that included Web Based IVR configuration –Saving $70,000 per year

12. What does an APPTEL look like CALL SIGNALING DIALOG CONTROLLER BASIC CALL PROCESSING SMART CALL PROCESSING PHONE CALLAPI CALL

13. ApplicationsDeveloper Tools Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies What is in the Ifbyphone Cloud?

14. Next steps public.ifbyphone.com/ partners/developers