1. Integrated Financial Applications using Intuit’s PaaS Solution George Chiramattel, Intuit

2. Focus on 2 Financial applications for Small Business

3. Why Small Business?

4. Small Business with < 100 employees represent 99% of employers Graphics by: FeeFighters.com Big Market

5. Graphics by: FeeFighters.com 30% of Payroll & 21% of Revenue  7.8 Trillion Big $$

6. Why Intuit

7. Who we are 7

9. QuickBooks market share 9 SBO Employees 4 Million 22 Million Reach a potential market of nearly 26 million users within the 4 million small businesses using QuickBooks & QuickBooks Online QuickBooks Online QuickBooks Desktop Clear Market leader with > 95% share

10. QuickBooks Online data alone

11. How to help SBO

12. Giving Small Business what big business have 12  Multiple applications working together with the same login and data  A “corporate intranet”, personalized to your role  Access to all business information based on your role (search, etc.)

13. Small Business Owner would like Right-for-me solutions Integrate with my financial data Access from Anywhere Apps that work together well Remove IT complexity – Host it for me Secure my data with right permissions Integrated billing 13 Owner

14. Intuit App Center - Demo

15. App Center: Apps that work together 15 http://appcenter.intuit.com/

16. How can I leverage this opportunity?

17. App publishers would like 17 Go to Market Services (required) – Unified Navigation – Authentication/Authorization – Billing – User Management – Application Store Platform Services (optional) – Database – Storage – Hosting – Messaging & Data Services

18. Intuit’s Solution

19. Intuit’s solution: Intuit Partner Platform 19  SaaS Applications can SSO with Intuit and integrate to Intuit (QuickBooks) data  Apps are marketed to 4M QuickBooks customers  Application providers pay a revenue share

20. IPP Provides 20

21. 21 Vision of the Intuit Platform Intuit Partner Platform Developers “I have a great business idea” Developers “I have a great business idea” Intuit “Enrich the ecosystem” Intuit “Enrich the ecosystem” End Users “I have real business needs” End Users “I have real business needs” Uniting key stakeholders in success

22. 22 The Network Effect Lots of Great Applications Big Market Opportunity Solving a broad range of SMB customer needs Centralized place for acquiring the SMB customer Developers, End Users, and Intuit all need to win Attract More Developers Attract More End Users Partner Platform

23. ipp.developer.intuit.com Intuit Confidential Page: 23

24. IPP – Native Development

25. 25 How it works (1) You set up a QuickBase database and then use Adobe Flex Builder 3.0 with the IPP SDK to develop the SaaS application

26. 26 How it works (2) Publish the application to Intuit WorkPlace. The Intuit WorkPlace is also where customers subscribe to applications.

27. 27 How it works (3) QuickBooks data is synced and changes to data in your SaaS application are reflected within the subscriber's QuickBooks product—and visa-versa.

28. 28 How it works (4) Determine the pricing plan and Intuit takes care of the rest including billing & making developer payments.

29. IPP – Federated Development

30. Intuit Partner Platform Services Steps to “federate” an app on IPP Set up SSO over SAML 2.0 Integrate data through IDS (Intuit Data Services) Integrate billing & authorization Federation - Under the hood Intuit Data Services QuickBooks Online QuickBooks Desktop Platform Services Federation/ OAuth Identity Intuit App Center Set-Up/ Sign-In Reporting Marketplace Billing User Management Partner SaaS App

31. IPP with Azure 31

32. Platform-as-a-Service I Intuit Partner Platform The fastest way to build and deploy SaaS Database as a Service Front end UI Integrated data Marketplace Services Billing + Identity + Permissions Hosting Proven and mature infrastructure Native or Federated

33. Mobile Apps

34. Intuit GoPayment 34

35. Intuit GoPayment 35

36. Intuit GoPayment 36

37. Q & A 37

38. Appendix

39. Cloud Computing

40. Unused resources Economics of Cloud Users Pay by use instead of provisioning for peak Static data centerData center in the cloud Demand Capacity Time Resources Demand Capacity Time Resources

41. Economics of Cloud Providers 5-7x economies of scale [James Hamilton (Amazon), March 2009] -- http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_SMDB2009.pdf Resource Cost in Medium DC Cost in Very Large DC Ratio Network$95 / Mbps / month$13 / Mbps / month7.1x Storage$2.20 / GB / month$0.40 / GB / month5.7x Administration≈140 servers/admin>1000 servers/admin7.1x Extra benefits – Amazon: utilize off-peak capacity – Microsoft: sell.NET tools – Google: reuse existing infrastructure

42. Layers in Cloud Architecture Application Layer  Applications delivered on demand in the software-as-a service (SaaS) model. Platform Layer  Middleware providing application services and a platform-as-a-service (PaaS) runtime environment for cloud applications. Infrastructure Layer  A flexible infrastructure of distributed data center services connected via Internet (infrastructure as service). 42