1. Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or.

2. Summary The team The idea The Business Plan Progress thus far The numbers

3. The Team: Name: Shachar Ben Or Country of Origin: Israel Professional Experience: Patrol Ship Captain in the Israeli Navy, Patrol Ship Flotilla Commander Specialization: Operations oriented team leadership & Sailors drinking skills…CTO Name: Rachel Brender Country of Origin: USA Professional Experience: Sales & Business development. Specialization: International Business development and structuring business deals in Tel Aviv. Lots Of foodie experience in Israel…CEO

4. Team Members: Name: Monica Caner Country of Origin: Canada Professional Experience: Government & Strategic policy Specialization: Policy advisor for environmental regulations. Sommelier extraordinaire… CMO Name: Aya Tofach Country of Origin: Israel Professional Experience: Biotechnology engineer Specialization: Analysis of markets for startups. Pregnant and eating for two… CFO

5. Team Members: Name: Aviad Gal-Or Country of Origin: Israel Professional Experience: Finance and restaurant manager Specialization: Food… Food… and more Food… CF/TO

6. The Idea: Service Platform that gives recommendations for Restaurants Bars and Coffee shops etc... Concentrated in Tel-Aviv Area Based on Website and Application

7. Whats new? First comprehensive website in English Aimed for tourists Niche & Occasion recommendation Based on quality Technology: opensource platform built in wordpress

8. The Facts: Tourists Per year (2012): 2,885,900 Feb 2013: 227,700 visitors/ Jul 2013: 248,200 visitors tourists per year in israel - 2,855,000 tourists per month - in israel avg. 237,916 avg. age of tourist is 44 (meaning people with money that eat out) at june - 25,000 gays come to tel aviv - 52 million dollars fro the israeli economy tel aviv generated 3.5biliion dollars in 2013 from tourists in 2012 it was 2.8 billion 2.5million tourists came to tel aviv in 2013!!! Tourists by country(3) (Feb 2014): Europe:252.4 / North America: 114.4

10. Customer elements Customers: North America & English Speakers in Israel. Age 25-34. Interested in Mediterranean food. Females are 67% of the engaging social media population. Upper middle class customers.

12. Work so Far

14. Our Request What we need: Advertising for the site and building the visibility of the company. $20,000 for professional ad person $20,000 online advertising $10,000 for restaurant reviews $50,000 total ask

15. Organic SEO

16. P&L monthly P&L revenue35400 cost of sale18360 gross profit 17040 salary3333 operating income 13707 finance500 profit before tax13207 tax3301.75 net profit9905.25

17. Thank You!

18. Appendix monthly P&Lprice package 1100one day tourminimum 10 people revanue35400price package 2200 booking restaurants for a week plus 1 a la carte meal cost of goods18360price package 32500for group of 10. winery tour operational profit17040 salary3333 marginal revenue13707we assume that out of 10000 users finance500 will buy package 180 profit before tax13207 will buy package 212 tax3301.75will buy package 310 net profit9905.25 costpackage 1cost package 2cost package 3 tour guide200meal100tour guide100 food400bookings5food750 transportation100total105transportation300 total per group700total per group1150