1. Red Lion Workshop 2010 Interface & Control

2. Goals Review of 2009 Introduce new products –G308/10 “Version 2” models Introduce new software –New version of Crimson Review of features and benefits Hands on experience –Critical to our mutual success And it beats the stuffing out of PowerPoint…

3. Sales Review We finished ahead of 2008!

4. Sales Review, contd. What worked? –Strong feature set in our devices…

5. DSP, G3 & MC Features? The big three… –?????

6. What Are Our Features? The big three… –Protocol Converter –?????

7. What Are Our Features? The big three… –Protocol Converter –Data Logger –?????

8. What Are Our Features? The big three… –Protocol Converter –Data Logger –Web server

9. Protocol Conversion Three serial ports (except 4” Kadet) Ethernet port capable of talking up to TEN protocols Drag-n-drop data mapping Complete integration Allows you to sell other equipment!

10. Data Logging Direct to CSV file –No special software required –“IT ready”

11. Web Server Remote support/diagnostics Built-in, no software required –Uses standard web browser Via Ethernet or modem

12. Sales Review, contd. What worked? –Strong feature set in our devices… – as well as –Our distributors! You knew our feature set You knew how to promote them –Your understanding of our capabilities is key to our success.

13. What’s New for 2010? Hardware

14. G308/10 – Version 2 Better performance –266 MHz processor Many times faster than the previous uP –RAM increased to 64Mb –Flash increased to 32Mb Better looking –32K color support –G310R – SVGA 800x600 model available

15. V2, contd. Better durability –Isolated communications ports! Except for G308C (cost!) More functionality –PDF viewer –Dual USB Host ports New options –Dual Ethernet –Cost – $500 adder

16. USB Host Dual port –Supports one USB memory device –FAT16 format supports up to 2GB Automatic synchronization utilities –Transfer files to and from CF to drive Upload recipes Download data logs –Upload new database

17. Dual Ethernet Existing problem –Customer or OEM forced to change IPs on all the components in the system

18. Dual Ethernet, contd. Solution –Add a router – $400-$500 device

19. Dual Ethernet, contd. Best solution –G3 with dual Ethernet ($500) –Saves time, panel space and support

20. What’s New for 2010? Software

21. Crimson 2.0 Review

22. Crimson 2.0 Introduced in 2003 Revolutionary –Though it took a year or two to catch on! What was unique about it? –Made difficult tasks very easy… Protocol Conversion Data Logging Web Server

23. Comments OEM Machine-builder –“Truth is, I love Crimson. Don't tell anyone, but I just downloaded the EasyBuilder demo from Maple and tried it out... I think I want to take my own life.” End-User –Replaced a SCADA system with G310s –“Thanks for producing a great product.”

24. Comments, contd. Distributor in Iceland –“Thanks for providing products that are easy to sell!”

25. C2 - Improvements Over 540 enhancements requested! Almost 200 comms drivers created! Over 500 builds of C2!

26. Growth Rate Five-year growth of 225% !!!

27. Competition A few have tried to implement our features –Beijer –Automation Direct Added CSV Data Logging “IT Ready” –EZ Automation Plug-in Module for Web Serving Try using their software! –Still not as easy as C2 for protocol conversion, data logging, and web server, but some things are indeed better…

28. Crimson 2.0 – The Negative Customer comments… –“Looks a bit like Windows 3.1” –“Can’t view tags when editing – have to switch categories too often” –“It’s easy, but slow to navigate/manage large databases” –“Only supports 256-color” –“Graphics are dated” –“Can’t make attractive databases” Marketing Dept. Cares!

29. Input – From Where? Listen to our existing VOC –Feature request database

30. Input, contd. Listen to our existing VOC –Feature request database –Thread on PLCs.net “Help Red Lion Make the G3 Better” Largest, Most Active Thread

31. Requirements for Update Keep it easy –Everyone loves Crimson’s ease of use Make it faster to… –Create and manage large, complex databases Modernize it –Updated graphics –Higher color support Make more properties variable

32. Result..Start From Scratch!

33. Create a New Look & Feel

34. Navigation List Software Categories Resources Resource List Rapid Navigation of UI

35. Rapid page creation Drag tags directly onto page

36. Rapid page creation Drag tags directly onto page Drag images onto page

37. Quick Menu…

38. Appears automatically Provides access to common tasks Appears automatically Provides access to common tasks

39. Create attractive pages with… Better objects Better objects Better color fills Better color fills Better fonts (anti-aliased) Better fonts (anti-aliased) Data or text added to anything Data or text added to anything

41. What are those??? Any guesses?

42. Global Undo! Some competitors provide local undo Most competitors offer only one step C3 offers global, unlimited undo!

43. Master Slide “Buttons” page created

44. Master Slide Page Four using Buttons as a Master slide.

45. Widgets Create groups with defined objects

46. Widgets Use desired names for widget parameters Drag tags into parameter values to map

47. Widgets Or bind an entire folder Widgets Binds each object per definition

48. Widgets Or bind an entire folder

49. Simpler tags Three types - Numeric - Flag - String (oh, and Basic) Tag folders Better management

50. Mass editing of tags via Copy From Apply properties of one tag to many

51. Error flag on status bar Pattern over primitive Faster Debug

52. Faster Debug Error list jumps to objects

53. Friendlier editor Color coded

54. Friendlier editor Color coded Resource list for access to… Tags

55. Friendlier editor Color coded Resource list for access to… Tags System variables

56. Friendlier editor Color coded Resource list for access to… Tags System variables Even other programs

57. Model conversion utility C onverts file to other platforms

58. Font Manager Quickly replace fonts Useful for language or platform changes

59. Image Manager Quickly substitute images (Jeff painting a barn.)

60. Image Manager Quickly substitute images (He finished it.)

61. Built-in translator Select languages Select translation service

62. Built-in translator Open object properties Click Translate

63. Built-in translator Click Auto-Translate

64. Built-in translator Click Auto-Translate Be careful with the results!

65. Seeing is Believing! Don’t just discuss our features/benefits –Everyone has “Ethernet” –Everyone has “datalogging” –Everyone has “remote access” Everyone says their software is easy –We’ve got to show them

66. Hands On Experience Set your computer’s IP address 192.168.15.100 USB driver files –C:\Program Files\Red Lion Controls\Crimson 2.0\Device

67. Our Application PAX2  G308A2  PC –Communications configuration –Protocol conversion - demonstrate –Data logging – perform with USB key –Web server – perform with laptop

68. Cheat Sheet PAX ASCII registers

69. Tutorials Step by step guides

70. Crimson 3.0 Support Supported –G306A –G308/10 version 2 only –G315 –All G3 Kadets –Data Station Plus (all models) –Modular Controller (all models) Not yet supported –G303 –G306M/MS

71. Release Schedule End of January –Get ready!

72. DSP, G3 & MC Features? What are our strongest features now? –?????

73. What Are Our Features? What are our strongest features now? –Protocol Converter –?????

74. What Are Our Features? What are our strongest features now? –Protocol Converter –Data Logger –?????

75. What Are Our Features? What are our strongest features now? –Protocol Converter –Data Logger –Web server

76. Let’s go tell them! Existing Red Lion customers? –Most likely won’t result in new sales –Notify them via email, or show them if you’re already scheduled to visit –Save your time for prospecting New prospects –Use Crimson 3.0 as a good reason to discuss Red Lion with them again

77. Communicating our Value Always lead with the Data Station –The customer hears the value proposition of the core features –Follow up with the G3 series

78. In Closing… Thank you for a fantastic year!