1. Nuran Acur  June 1999 PROPHESY PROCESS ORIENTED PERFORMANCE HEADED STRATEGY Nuran Acur, BSc. MSc. Supervisor: Dr. Umit S. Bititci 16 June 1999

2. Nuran Acur  June 1999 Research ObjectivesResearch Objectives StrategyStrategy Strategy LevelsStrategy Levels Research Method & ScheduleResearch Method & Schedule PROPHESY ProcessPROPHESY Process PROPHESY BenefitsPROPHESY Benefits Next Phase :1999-2001Next Phase :1999-2001 PROPHESY PROCESS ORIENTED PERFORMANCE HEADED STRATEGY

3. Nuran Acur  June 1999 RESEARCH OBJECTIVES In the context of Manufacturing Strategy how is a Business Process approach different from the traditional?In the context of Manufacturing Strategy how is a Business Process approach different from the traditional? What are the benefits and limitations of a Business Process based approach compared to the traditional?What are the benefits and limitations of a Business Process based approach compared to the traditional? The Objective of the Ph.D. is to answer the following two questions:

4. Nuran Acur  June 1999 Be sure to keep improvements efforts focused on the road NOT OUT HERE ! Use Approach to remove the obstacles, big boulders, one at a time one at a time Your Starting Point (Present Situation) Your Desired Destination (Objectives) The strategic plan is the “road” to the desired future state of the organisation STRATEGY

5. TRADITIONAL LEVELS OF STRATEGY Corporate Strategy Business Strategy Functional Strategy ManufacturingStrategyMarketingStrategy……. Nuran Acur  June 1999

6. TRADITIONAL LEVELS OF STRATEGY Business Objectives Business Unit StrategyBusiness Processes Strategy BUSINESS PROCESS BASED APPROACH TO STRATEGY DEVELOPMENT Corporate Strategy Business Strategy Functional Strategy ManufacturingStrategyMarketingStrategy……. Operate Processes Strategy Support Processes Strategy Generate Demand Develop Product Support Product Fulfil Order Technology Management Financial Management HRM Information Management Suppliers Customers Nuran Acur  June 1999

7. OBJECTIVE MISSIONSCENERIO PLANNING PLANNING STRATEGYFORMULATION STRATEGYIMPLEMENTATIONSTRATEGY REVISION REVISION CORECOMPETIENCIES STRATEGICCAPABILITIESPERFORMANCE INDICATORS TRANSFER ACTIONS PROPHESY

8. Nuran Acur  June 1999 PROPHESY TECHNOLOGY GOVERNMENT SOCIETY SUPPLIERS ECONOMY COMPETITORS BUSINESS BUSINESSUNIT COMPANY BUSINESSPROCESSES

9. Core Competencies Competencies Monitoring & Controlling Corporate Mission StrategyFormulation StrategyImplementation StrategyRevision Performance Objectives Scenario Planning Planning StrategicCapabilities PROPHESY PROCESS

10. Nuran Acur  June 1999 Define Profit Loss Account DefineBusinessUnits Define Company CompanyProfile BusinessUnitAnalysis Define Current Strategy Current Strategy Define Business Objectives PROPHESY STRATEGY FORMULATION

11. Nuran Acur  June 1999 Deploy Business Objective to BU Establish Business Unit Strategy Develop Operation Process Objectives & Action & Action Develop Support Process Objectives & Action & Action Compile Process Strategies to Business Strategy Review Strategy PROPHESY STRATEGY IMPLEMENTATION

12. Nuran Acur  June 1999 Adopt Strategy & Locate Enablers ReviewObjectives Review Mission Mission AdoptStrategy PROPHESY STRATEGY REVIEW

13. Nuran Acur  June 1999 AidsAids the rapid development of real-world, sensitive sensitive and unique unique Process Based Strategies DrivesDrives change activities in the light of external events HelpsHelps create: –A –A set of improvement objectives coherent action action plan to to address improvements GeneratesGenerates scenarios to provide strategy options MinimisesMinimises the time time from analysis to implementation ImprovesImproves cross functional interaction and aids group decision making PROPHESY- BENEFITS

14. Nuran Acur  June 1999 NEXT PHASE : 1999-2001 2001 1. Literature Review 2. Develop PROPHESY 3. Test the application of the model 4. Analyse and reflect on results 5. Discuss and conclude 1997200019991998 June WORKBOOK PAPERS CASE STUDY IN DAKS PROPHESY