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Published byHilary Hunt Modified over 9 years ago
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Ice Age 3 Non-gaming Content Package
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Nostromo ICT brings Ice Age 3 non-gaming content to your mobile! Ice Age 2: The Meltdown, the animated movie produced by 20th Century Fox, released in March 2006 made lifetime gross revenues of over $650 million, which makes Ice Age 2 one of the biggest animated movies of all time. Ice Age 3 is going to be released worldwide in July 2009 and is destined to be one of the biggest movies of this year!
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Content Portfolio Wallpapers: 8 pcs Promo wallpapers: 2 pcs Themes: approx. 3 pcs Containing Ice Age 2 content! Wallpapers: 10 pcs Truetones: 3 pcs Videos
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Content Samples – Wallpapers (samples may differ from the final product) EllieBuckSid with baby dinosaurusScratte
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Content Samples – Promo Wallpapers (samples may differ from the final product) Scrat & ScratteScrat These wallpapers are dedicated for free distribution – ideal for promotional activities of the partner!
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Content Samples – Themes (samples may differ from the final product)
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Content Samples – Wallpapers (Ice Age 2) (samples may differ from the final product) ScratSidScrat DiegoManny Diego
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Key Selling Points The power of the brand and the film franchise High quality content, incl. themes - the most revenue driving type of non-gaming content Dedicated web and WAP portals available Nostromo has an exclusive license to Ice Age 3 non-gaming content in Central and Eastern Europe, incl. Russia/CIS Co-marketing opportunities with the release of Ice Age 3 movie Mobile game coming from Glu, Nostromo co- ordinates launches with Glu Mass market impact
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Target group Attractive to all ages Fans of animated movies Families Female 60% / Male 40%
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Timing Content available approximately 3 weeks before the movie premiere Dedicated portals launched not later than 10 days prior to the movie premiere Dates of premieres in some CEE countries: Russia: July 1st, 2009 Bulgaria: July 1st, 2009 Estonia: July 1st, 2009 Czech Republic: July 2nd, 2009 Romania: July 3rd, 2009
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Jindrich Jira Content Manager Nostromo ICT s.r.o. Jeseniova 1164/47 130 00 Prague 3 Czech Republic (T): +420-222-592-655 (F): +420-271-774-524 (M): +420-602-561-400 jira@nostromo.cz Contact
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