1.  Disruptive Media For a splintered new world

2. Questions and Chat  pedram@well.org

3. My Background  Vitality  Well.Org  Origins  The Urban Monk  New Movies and Shows coming

4. The Problem  TV Sucks  Push media is old and boring  Nobody wants to sit through commercials anymore  The Model is Expensive  My journey into a pilot

5. Online Media  Conversational  Two Way  Story Telling / Raw Topics  TV has to cater to conservative advertisers that force things to the middle and make content shitty  Entertaining

6. Gatekeepers  Film and TV Studios  Radio Stations  Cable Stations  Book Publishers  Agents  Middlemen

7. New Medium  Youtube (Live) - Chromecast (10 million sold)  Facebook (video available to over 1bn people)  Vimeo – on Apple TV  Apple TV (audio and video- about 30 million boxes)  Roku (10 Million)  Amazon (40 Million Prime Members)

8. Apple TV 8

9. Roku 9

10. Amazon Fire TV 10

11. New Studios  Netflix  Hulu  Amazon  (HBO)  (Showtime)

12. Cross Over  Cable TV  PBS  Satellite  Radio Syndicates

13. Time Determines Medium  Short Form  FB, Pinterest, Instagram, Youtube  Long Form  Podcasts (apple TV)  Youtube (chromecast, native TV apps)  Netflix, Hulu, Amazon

14. Audio  iTunes  Stitcher  SoundCloud

15. The Way Forward (for now)  Native Youtube Live on your website  Promo with social and email support  Syndicate everywhere you can  Splice clips and put into short form, animated GIFs…  Get the “Like” and retarget the traffic back to show/webpage  Opt in and monetization  Resource guide, subscribe, contest, extras..

16. Monetization  Related Products (home grown)  Relevant affiliate offers on page  Relevant advertisers  Drop cost per lead and connect with people who share similar interests to monetize  Silo each into a campaign/Universe of its own

17. Optimization  Maintain agile framework  Data driven decisions  Keep costs down and find the model for each show  Once you have a winning formula, grow budget and go big as you can  If you choose, you can license to TV (anybody) because now you have eyeballs, advertisers, monetization, and proof of concept.

18. Play the Windows  You can license to various platforms to get exposure and money in windows all year  You can run free screenings of paid content between big runs  Don’t discount the traffic and cred that comes back from some of these networks  Monetizing existing assets

19. Stay Fast and Light  They want great content  The expensive TV look can repel people  Know the medium and the audience for each show  iPhone videos may be the right play for your crowd  GoPros are awesome- as are drones

20. Keep the Asset  Don’t sign away all rights  You have way more control and opportunity than they do  You can package the asset in a variety of ways and use it to help your brand  FB and Youtube have enormous traffic  TV is not dead but the gatekeepers are dying

21. Re-License  Corporate Wellness  TPAs and Insurance Companies  Re-invent education 21

22. Make it Matter  Move the conversation forward  Help make the world better or make them laugh their asses off  Art is back  Get creative or hire creative people and give them a platform to shine

23. Have Fun  It shows in your work and makes everything better  Your journey is interesting  Live the life of someone who should have a following and you’ll have one  Collaborate with friends and create community